In today’s day and age, email marketing represents the most cost-effective way of advertising your business.
Best of all, it functions in a very simple manner. By employing email marketing, you can send newsletters, promotions, and questionnaires to engage with your subscribers and form stronger bonds.
Furthermore, email marketing is an excellent tool to increase your ROI (Return on Investment). Actually, one study showed that email marketing yields more than a 4000% increase in ROI only in the US. This is quite a fascinating piece of data, you’ll agree.
The trick, however, is that, to make your email marketing effective, you need one of the best email marketing services. With lots of them on the market, it’s not very smart to invest on your own and then regret your purchase if they don’t meet your expectations.
For that reason, we did all the heavy lifting and we’re going to present to you the 13 best email marketing services. No need to thank us – or, actually, you can just keep reading until the end as a means of gratitude.
1. Best Email Marketing Services in 2024
So, this is it. With our introduction out of the way, it’s the time we talk about the best email marketing services on the market. We chose 13 of them in total, and below, you’ll see their pros, cons, and pricing.
Here’s the list:
1.1 Sendinblue (a budget solution for small businesses)
1.2 HubSpot (for large businesses focused on marketing)
1.3 Omnisend (for eCommerce and sales businesses)
Omnisend is a powerful email marketing service that caters especially well to e-commerce businesses, offering a range of features that align with online sales and marketing strategies. Here’s a detailed look at why Omnisend is a beneficial choice for small businesses:
E-Commerce Focused Features: Omnisend’s strengths lie in its e-commerce-centric functionalities, such as tracking website activity, sending push notifications, and creating custom events. This focus helps businesses tailor their marketing efforts specifically for online retail.
Automated Emails for Enhanced Engagement: The platform allows you to automate various types of emails, including those for abandoned carts. This feature helps in recapturing potential lost sales by prompting customers to complete their purchases.
Versatile Integrations: Omnisend’s ability to integrate seamlessly with popular e-commerce platforms like Magento and Shopify is a significant advantage. This compatibility allows for streamlined operations and enhanced marketing capabilities within these platforms.
SMS Marketing Support: In addition to email marketing, Omnisend also supports SMS marketing, offering a more comprehensive approach to reaching customers through various channels.
Pricing: While Omnisend’s free plan is somewhat limited, offering 500 emails per month, its starting price of $16 per month for up to 6,000 emails can be a good investment for businesses looking to leverage advanced e-commerce marketing tools.
- Tailored for e-commerce businesses with specific functionalities.
- Automated email capabilities, including abandoned cart notifications.
- Extensive integration options with major e-commerce platforms.
- Includes SMS marketing for a multi-channel approach.
- The free plan is quite limited compared to other services.
- The user interface may have a learning curve for some users, potentially making it less user-friendly for beginners.
Overall, Omnisend stands out as a strong candidate for e-commerce-focused small businesses, offering specialized tools and integrations that can significantly enhance online marketing efforts. However, the limited nature of its free plan and the complexity of its interface might require consideration, especially for businesses new to email marketing or those with limited technical resources.
1.4 MailerLite (for smaller businesses on a budget)
1.5 Moosend (best for automation and building landing pages)
1.6 Drip (for eCommerce, large, and enterprise businesses)
1.7 AWeber (for small businesses)
1.8 GetResponse (for landing pages and marketing in general)
1.9 MailChimp (suitable for all types and sizes of businesses)
1.10 ConvertKit (for bloggers and individuals)
1.11 Campaign Monitor (for smaller and medium-sized businesses)
1.12 Gist (an all-around tool for marketing)
1.13 Constant Contact (for individuals and small businesses)
2. How Did We Choose the Best Email Marketing Services?
The 13 best email marketing services we just talked about aren’t chosen randomly. In fact, we did thorough research to be able to give you choices that we have experience with.
As such, we’ve taken into account many important parameters that you, as well, should look out for. Here’s what we looked for in the best email marketing services on this list:
2.1 Email Deliverability
It comes as no surprise that a good email marketing service should have excellent email deliverability. All the services on this list have a claim 99% deliverability rate, which, in practice, isn’t far from the truth.
With thousands of sent emails a day, you can’t expect 100% of them to get to their destination properly. However, with these services, almost all of them will get to your followers’ inbox, granting maximum engagement.
2.2 Pre-Built Email Templates
Pre-built templates are essential for every service on the list. Some people aren’t tech-savvy enough and they don’t want to design their marketing emails. That’s why you get pre-built options.
They’re integrated into the app, so, depending on your need, you just need to pick one, add some customization, and send it to your followers.
Pretty much all of the choices on the list give you at least 100 pre-built templates, some even reaching 700 of them!
2.3 Customization Options
This parameter goes hand in hand with the previous one. Apart from pre-built templates, you want the ability to customize them or create new ones from scratch. When it comes to customization, we usually think about editing text, font, colors, outlines, and layouts.
But, we can also mention third-party plug-ins here. For instance, the ability to add YouTube or Vimeo videos, polls, and questionnaires. And before you ask – yes, you can do that with the best email marketing services we presented!
2.4 Automation Tools
Automation is the best part of an email marketing service. Automation tools let you come up with a custom behavioral pattern, execute the command, and send emails the way you want.
One example of that is sending emails at the best time during the day, to increase your engagement. Or perhaps, you can create certain triggers and events that will act according to users’ actions.
Most notably, with the tools we presented, you can use a so-called Autoresponder.
With it, users will automatically get responses to their emails when your support team isn’t working, which provides additional security and trustworthiness in your followers.
2.5 Analytics and Reports
Analytics and reports are two very important factors. All of the solutions on the list offer some sort of analytics feature, which lets you directly monitor your website’s performance.
Reports should be present as well. While some solutions give you in-depth reports, some of them will not be as great.
However, it’s important to mention that all of them give you important insights that will help you stay in touch with your business effectively.
2.6 Advanced Features
Advanced features are exactly what they sound like. If you’re a more demanding user, you’re going to be on the lookout for them. When making our list, we thought about features like a landing page builder, list segmentation, third-party integrations, etc, etc.
These are essential for more serious businesses, albeit, they cost a bit more, so expect higher subscription prices.
3. Email marketing FAQ
3.1 What is email marketing?
Email marketing is a form of digital marketing that focuses on the relationship between your company and your email subscribers. This means promoting your services, products, and special offers through email, newsletters, polls, and other types of emails.
Beware that this is just one type of digital marketing, although a crucial one.
3.2 Free email marketing services – do they work?
Yep. They indeed work. The downside is that they’re limited in terms of how many emails you can send per month and they lack some important features of paid solutions.
Pretty much every email marketing service will offer free plans and they’re good for freshly-baked businesses. But, if your business got a bit more recognition and followers, you won’t be able to effectively market your products to a wider audience.
That’s why you should go for a premium plan that won’t put any unnecessary limits.
3.3 Are email marketing services necessary for my business?
Well… to be honest, they actually are. They contain all the necessary tools to market your products through email, which is important for gaining more public interest and as a result, building more revenue.
Of course, you can go without email marketing. But, in this case, how much engagement would you be able to generate? Probably not very much, if at all.
3.4 How do I know when to send my emails?
Let me tell you a secret – you don’t need to know that!
Because email marketing services have smart algorithms that automatically detect the best time to send an email to maximize engagement. So, all you have to do is customize your marketing emails and let the service do all the heavy lifting for you.
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