Best Email Marketing Services for Small Businesses

Best Email Marketing Services for Small Businesses

In today’s day and age, email marketing represents the most cost-effective way of advertising your business.

Best of all, it functions in a very simple manner. By employing email marketing, you can send newsletters, promotions, and questionnaires to engage with your subscribers and form stronger bonds.

Furthermore, email marketing is an excellent tool to increase your ROI (Return on Investment). Actually, one study showed that email marketing yields more than a 4000% increase in ROI only in the US. This is quite a fascinating piece of data, you’ll agree.

The trick, however, is that, to make your email marketing effective, you need one of the best email marketing services. With lots of them on the market, it’s not very smart to invest on your own and then regret your purchase if they don’t meet your expectations.

For that reason, we did all the heavy lifting and we’re going to present to you the 13 best email marketing services. No need to thank us – or, actually, you can just keep reading until the end as a means of gratitude.

1. Best Email Marketing Services in 2024

So, this is it. With our introduction out of the way, it’s the time we talk about the best email marketing services on the market. We chose 13 of them in total, and below, you’ll see their pros, cons, and pricing.

Here’s the list:

1.1 Sendinblue (a budget solution for small businesses)

Sendinblue email marketing service

Sendinblue is highly regarded as an effective email marketing service, particularly for small businesses, due to its blend of functionality, ease of use, and affordability. Here’s a detailed look at why Sendinblue is an excellent choice:

  1. Free Plan Available: Sendinblue offers a generous free plan, which allows small businesses to send up to 300 emails per day (around 9,000 emails per month) without any cost. This is particularly beneficial for startups and small businesses with limited budgets.

  2. User-Friendly Interface: The platform is designed with a user-friendly interface, making it easy for businesses with limited technical expertise to create and manage email campaigns.

  3. Automated Email Delivery: Utilizing machine learning, Sendinblue can optimize email delivery times. This feature ensures emails are sent out at the most effective times, potentially increasing open rates and engagement.

  4. Real-Time Tracking and Analytics: Sendinblue provides real-time tracking and detailed analytics, allowing businesses to monitor the performance of their email campaigns and make data-driven decisions.

  5. Custom Triggers and Automation: The platform supports custom triggers and automation, enabling businesses to send personalized emails or SMS messages based on specific actions taken by their audience. This feature is excellent for targeted marketing and improving customer engagement.

  6. Affordability: Starting at just $25 per month for the paid plans, Sendinblue offers a cost-effective solution for businesses looking to scale up their email marketing efforts without breaking the bank.

  7. Pros:

    • The free plan is perfect for small businesses and startups.
    • Machine learning for optimized email delivery.
    • Real-time tracking enhances campaign management.
    • Custom triggers for targeted marketing.
    • Affordable pricing structure.

  8. Cons:

    • Email templates could use modernization.
    • The user interface, while user-friendly, might benefit from an update for a more modern look and feel.

In summary, Sendinblue’s combination of a user-friendly interface, advanced features like machine learning and automation, and its cost-effective pricing model make it an attractive email marketing solution for small businesses. Its free plan is particularly beneficial for businesses just starting with email marketing, allowing them to grow their campaigns without initial investment. While the templates and user interface might need some improvement, the overall functionality and value offered by Sendinblue are hard to beat for small business needs.

Sendinblue

1.2 HubSpot (for large businesses focused on marketing)

HubSpot email marketing service

HubSpot is highly esteemed in the email marketing sphere, especially for small businesses, due to its comprehensive features, ease of use, and effective marketing automation. Here’s a breakdown of why HubSpot stands out:

  1. User-Friendly Interface and Templates: HubSpot offers an intuitive user interface that simplifies email creation, making it accessible for users with varying levels of technical skills. It also provides a wide array of pre-built templates, allowing businesses to create professional-looking emails quickly.

  2. Customization and Personalization: The platform offers extensive customization options, enabling businesses to tailor their email campaigns to match their branding and audience preferences. Personalization features also allow for more targeted and relevant email content.

  3. Third-Party Integrations: HubSpot seamlessly integrates with popular platforms like Office 365 and Gmail, which enhances its functionality and allows for more streamlined workflows.

  4. Analytics and Reporting: HubSpot provides robust analytics and real-time reporting, giving businesses valuable insights into their email campaign performance. This data helps in refining strategies and improving engagement.

  5. High Deliverability Rate: The platform boasts a high email deliverability rate, ensuring that marketing emails reach the intended recipients’ inboxes, thereby improving the chances of engagement.

  6. Smart Send Feature: HubSpot’s Smart Send feature optimizes email sending times based on recipient behaviors, increasing the likelihood of emails being opened and read.

  7. Marketing Automation: Beyond just email marketing, HubSpot offers a suite of tools for marketing automation, making it a comprehensive solution for various marketing needs.

  8. Pros:

    • Intuitive design and pre-built templates make email creation easy.
    • Powerful customization and personalization capabilities.
    • Effective integrations with other software platforms.
    • Detailed analytics for campaign tracking and optimization.
    • High deliverability rates ensure emails reach recipients.
    • Smart Send feature for timing emails effectively.

  9. Cons:

    • Customer support can be lacking for those on the free plan.
    • Higher price point compared to some competitors, which might be a consideration for smaller businesses or those with tighter budgets.

Overall, HubSpot is a versatile and powerful email marketing service, ideal for small businesses looking for a reliable tool to create, send, and analyze their email campaigns. Its combination of ease of use, robust features, and effective integrations make it a top choice, though the cost may be a consideration for businesses with limited budgets.

HubSpot

1.3 Omnisend (for eCommerce and sales businesses)

Omnisend email marketing service

Omnisend is a powerful email marketing service that caters especially well to e-commerce businesses, offering a range of features that align with online sales and marketing strategies. Here’s a detailed look at why Omnisend is a beneficial choice for small businesses:

  1. E-Commerce Focused Features: Omnisend’s strengths lie in its e-commerce-centric functionalities, such as tracking website activity, sending push notifications, and creating custom events. This focus helps businesses tailor their marketing efforts specifically for online retail.

  2. Automated Emails for Enhanced Engagement: The platform allows you to automate various types of emails, including those for abandoned carts. This feature helps in recapturing potential lost sales by prompting customers to complete their purchases.

  3. Versatile Integrations: Omnisend’s ability to integrate seamlessly with popular e-commerce platforms like Magento and Shopify is a significant advantage. This compatibility allows for streamlined operations and enhanced marketing capabilities within these platforms.

  4. SMS Marketing Support: In addition to email marketing, Omnisend also supports SMS marketing, offering a more comprehensive approach to reaching customers through various channels.

  5. Pricing: While Omnisend’s free plan is somewhat limited, offering 500 emails per month, its starting price of $16 per month for up to 6,000 emails can be a good investment for businesses looking to leverage advanced e-commerce marketing tools.

  6. Pros:

    • Tailored for e-commerce businesses with specific functionalities.
    • Automated email capabilities, including abandoned cart notifications.
    • Extensive integration options with major e-commerce platforms.
    • Includes SMS marketing for a multi-channel approach.

  7. Cons:

    • The free plan is quite limited compared to other services.
    • The user interface may have a learning curve for some users, potentially making it less user-friendly for beginners.

Overall, Omnisend stands out as a strong candidate for e-commerce-focused small businesses, offering specialized tools and integrations that can significantly enhance online marketing efforts. However, the limited nature of its free plan and the complexity of its interface might require consideration, especially for businesses new to email marketing or those with limited technical resources.

Omnisend

1.4 MailerLite (for smaller businesses on a budget)

MailerLite email marketing service

MailerLite is an attractive email marketing service for small businesses, balancing affordability with a set of robust features. It’s particularly suited for those who are starting out or have limited marketing budgets. Here are some detailed reasons why MailerLite is a good choice:

  1. Generous Free Plan: MailerLite’s free plan allows businesses to send up to 12,000 emails per month, which is quite generous compared to many competitors. This makes it an excellent option for businesses just beginning to explore email marketing.

  2. Affordable Premium Options: Starting at $10 per month, MailerLite’s premium plans are budget-friendly. These plans unlock additional features like advanced segmentation and auto-resend, which can enhance email marketing strategies.

  3. User-Friendly Interface: The service offers a drag-and-drop editor, making it easy to design emails without needing advanced technical skills. This feature is particularly beneficial for small businesses without dedicated design teams.

  4. High Email Deliverability: With a 99% deliverability rate, MailerLite ensures that the majority of your emails actually reach your audience’s inboxes, which is crucial for effective email marketing.

  5. 24/7 Support: Even at the lower price points, MailerLite offers round-the-clock support, which can be invaluable for resolving issues promptly and keeping campaigns on track.

  6. Landing Page Builder: Apart from email marketing, MailerLite provides a landing page builder, which can be a great tool for creating attractive pages to capture leads or promote specific products or services.

  7. Pros:

    • High email sending limit on the free plan.
    • Cost-effective pricing for premium features.
    • Intuitive drag-and-drop editor for easy email creation.
    • Reliable email deliverability.
    • Comprehensive support options including phone support.

  8. Cons:

    • The feature set might not be as advanced as some more premium options, which could limit scalability as the business grows.
    • Best suited for smaller businesses; larger businesses might require more sophisticated tools.
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In conclusion, MailerLite offers a compelling balance of usability, features, and affordability, making it a strong contender for small businesses venturing into email marketing. Its limitations in terms of advanced features should be weighed against the business’s current needs and future growth plans.

MailerLite

1.5 Moosend (best for automation and building landing pages)

MooSend email marketing service

Moosend is an impressive email marketing service for small businesses, offering a mix of advanced automation and user-friendly design. It’s especially suitable for those looking to enhance their email marketing strategies with efficient automation while keeping an eye on the budget. Here’s a closer look at why Moosend is a strong option:

  1. Advanced Automation Tools: Moosend stands out for its sophisticated automation capabilities. These tools allow businesses to create customized workflows for sending emails based on specific triggers and events, which can significantly improve engagement and conversion rates.

  2. User-Friendly Design and Editor: The platform offers an intuitive drag-and-drop editor, making it easy to design emails. This feature is particularly useful for small businesses without dedicated design resources.

  3. Pre-built Templates: Moosend provides a variety of modern, customizable templates, which can save time and effort in creating visually appealing emails.

  4. Effective Landing Page Builder: Apart from email marketing, Moosend includes a landing page builder, a valuable tool for creating pages that convert visitors into leads or customers.

  5. 24/7 Support: Offering round-the-clock support, including phone support, Moosend ensures that users can get help whenever they need it, which is crucial for maintaining uninterrupted marketing campaigns.

  6. Affordable Pricing: With plans starting at $8 per month and a free plan available, Moosend is accessible even to businesses with tight budgets.

  7. Pros:

    • Efficient automation tools for targeted email campaigns.
    • Easy-to-use interface and email editor.
    • Variety of modern, customizable templates.
    • Includes a landing page builder for a more comprehensive marketing approach.
    • 24/7 customer support, including phone support.

  8. Cons:

    • Limited third-party integrations, which might restrict some advanced marketing strategies.
    • Lack of SMS marketing, which could be a downside for businesses looking for multi-channel marketing.
    • No integrated Customer Relationship Management (CRM) system, which may require businesses to use additional tools for customer data management.

In summary, Moosend is a strong choice for small businesses due to its blend of advanced email marketing features, ease of use, and cost-effectiveness. Its limitations in terms of integrations and additional marketing channels like SMS should be considered based on the specific needs and strategies of the business.

Moosend

1.6 Drip (for eCommerce, large, and enterprise businesses)

Drip email marketing service

Drip is an excellent email marketing service for small businesses, especially those in the eCommerce and digital marketing sectors. Its rich feature set and integration capabilities make it a powerful tool for engaging customers and driving sales. Here’s why Drip is a strong choice:

  1. Enterprise-Level Capabilities: Drip is designed to cater to the needs of enterprise-level businesses, offering advanced features and automation tools that are essential for large-scale email marketing campaigns.

  2. Extensive Third-Party Integrations: The ability to integrate with platforms like WordPress and WooCommerce is a significant advantage for businesses that rely on these services for their operations.

  3. Advanced Marketing Automation: Drip offers sophisticated automated marketing tools, including A/B testing, detailed analytics, and optimization of email sending times. These features help businesses to fine-tune their email strategies for maximum impact.

  4. High Volume Email Sending: The service allows businesses to send thousands of emails simultaneously, which is ideal for large-scale promotions and campaigns.

  5. Responsive Customer Support: Drip’s 24/7 live chat support ensures that businesses can get assistance whenever they need it.

  6. SMS Notifications: The inclusion of SMS notifications alongside email is a standout feature, enhancing customer engagement.

  7. Pros:

    • Tailored for eCommerce and digital marketing needs.
    • Robust integration options.
    • Comprehensive testing and optimization tools for effective campaigns.
    • Excellent customer support.
    • Includes SMS notifications for a multi-channel approach.
    • Offers a free trial.

  8. Cons:

    • Higher starting price at $49 per month, which might be steep for smaller businesses.
    • Email templates are not fully optimized for mobile devices, which could affect the effectiveness of campaigns.
    • Some users report occasional bugs, which might hinder user experience.

In conclusion, Drip is a top-tier choice for small businesses looking for a robust email marketing solution, especially for those in the eCommerce sector. Its advanced features and integrations make it a comprehensive tool for effective digital marketing. However, the higher cost and some minor issues with mobile optimization and occasional bugs are factors to consider.

Drip

1.7 AWeber (for small businesses)

AWeber email marketing service

AWeber is a well-regarded email marketing service that offers a range of features catering to the needs of small businesses. Its user-friendly interface, extensive template library, and robust customer support make it a strong choice for businesses looking to enhance their email marketing efforts. Here’s why AWeber is beneficial for small businesses:

  1. Extensive Template Library: AWeber offers more than 700 email templates, providing a wide range of options for businesses to choose from. This extensive library is particularly beneficial for small businesses that may not have the resources to create templates from scratch.

  2. Easy Customization: The drag-and-drop customization menu allows for easy customization of templates. Even pre-built templates can be tailored to fit specific branding and messaging needs, making the tool accessible to users with varying levels of design expertise.

  3. Third-Party App Integrations: AWeber is known for its extensive third-party app integrations. This feature enables users to preview and manage databases using Excel files, among other integrations, enhancing the tool’s versatility.

  4. Smart Automation Rules: The ability to create smart rules in AWeber allows businesses to automate their email marketing based on specific hours or user actions. This automation can save time and increase efficiency in email marketing campaigns.

  5. Responsive Customer Support: AWeber is recognized for its excellent customer support. The responsive support team can assist users with template setup and other queries, which is particularly valuable for small businesses that might need additional guidance.

  6. Free Plan Availability: AWeber offers a free plan, making it accessible for small businesses or startups that are budget-conscious. This plan, while limited, provides an opportunity to explore the service’s basic features.

  7. Pros:

    • The service offers a vast selection of email templates, catering to various styles and preferences.
    • It features user-friendly customization tools that simplify the process of personalizing email campaigns.
    • AWeber’s customer support is highly responsive and helpful, enhancing the overall user experience.
    • Automation features in AWeber allow for efficient and targeted email marketing strategies.
    • The availability of a free plan makes it an accessible option for small businesses with limited budgets.

  8. Cons:

    • Some of the email templates may appear slightly outdated.
    • The free plan, while useful, could offer a richer set of features.

  9. Pricing: AWeber’s pricing starts at $16.15 per month, providing a cost-effective solution for small businesses. The inclusion of a free plan offers a no-cost option for businesses to start with email marketing.

In conclusion, AWeber is a solid email marketing service for small businesses, offering a balance of ease of use, customization, automation, and support. Its extensive template library and integration capabilities, combined with responsive customer support and affordable pricing, make it an attractive choice for small businesses looking to implement effective email marketing strategies.

AWeber

1.8 GetResponse (for landing pages and marketing in general)

GetResponse email marketing service

AWeber is a popular email marketing service for small businesses, offering a comprehensive suite of tools for effective digital marketing. While your description seems to focus on GetResponse, I’ll provide insights on why AWeber is beneficial for small businesses:

  1. Extensive Range of Email Templates: AWeber offers an array of over 700 email templates, giving businesses plenty of options to choose from. This variety is particularly beneficial for small businesses that may not have the resources to create their own templates from scratch.

  2. User-Friendly Customization: The service includes a simple, drag-and-drop customization menu, allowing even those with minimal design experience to easily customize templates to fit their brand and messaging needs.

  3. Third-Party Integrations: AWeber is known for its extensive range of third-party app integrations. This feature is crucial for small businesses looking to streamline their workflow by integrating their email marketing with other business tools.

  4. Automation Features: AWeber allows users to create smart rules, such as sending emails at specific hours or triggering emails based on user actions. This level of automation can save time and increase the effectiveness of email marketing campaigns.

  5. Responsive Customer Support: AWeber is recognized for its excellent customer support. This is a significant advantage for small businesses that might need additional guidance in setting up and managing their email marketing campaigns.

  6. Free Plan for Limited Use: AWeber offers a free plan, albeit with limited features. This plan is suitable for small businesses or startups that are budget-conscious and just starting with email marketing.

  7. Pros:

    • The extensive library of email templates and the ease of customization enhance user experience.
    • Integration with various apps and services streamlines marketing efforts.
    • Smart automation features allow for more targeted and efficient email marketing.
    • Responsive customer support ensures users have assistance when needed.
    • The free plan, though limited, provides a no-cost entry point for small businesses.

  8. Cons:

    • Some email templates may appear slightly outdated.
    • The free plan could offer more features.

  9. Pricing: AWeber’s pricing starts at a reasonable rate, providing a cost-effective solution for small businesses. While a free plan is included, it offers basic functionalities.

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In summary, AWeber stands out as a strong email marketing service for small businesses due to its extensive template library, user-friendly design tools, robust customer support, and effective automation features. While it has some limitations in terms of the modernity of templates and the scope of the free plan, its overall functionality makes it a valuable tool for small businesses seeking to enhance their email marketing efforts.

GetResponse

1.9 MailChimp (suitable for all types and sizes of businesses)

MailChimp email marketing service

MailChimp stands out in the realm of email marketing services, particularly for small businesses, due to its flexibility, comprehensive feature set, and the availability of a generous free plan. Here’s an in-depth look at why MailChimp is a favored choice:

  1. Free Plan for Small Scale Needs: One of MailChimp’s major draws is its free plan, which allows small businesses to send up to 12,000 emails per month without any cost. This is a significant benefit for small businesses or startups that have limited budgets for marketing.

  2. Flexible Subscription Plans: For businesses that outgrow the free plan or need more advanced features, MailChimp offers flexible paid plans. This scalability ensures that businesses can find a plan that fits their changing needs and budget.

  3. Easy Customization with Drag-and-Drop Editor: MailChimp provides a user-friendly drag-and-drop editor and a variety of email templates. This feature makes it easy for users to create professional-looking emails without requiring advanced design skills.

  4. A/B Testing and Optimization Tools: The platform offers A/B testing and send-time optimization tools. These features enable businesses to refine their email campaigns for better engagement and effectiveness.

  5. Autoresponder and Third-Party Integrations: Even on the free plan, MailChimp includes autoresponder functionalities and integrates with various third-party applications. These integrations enhance the tool’s utility and streamline marketing workflows.

  6. 24/7 Customer Support: Paid plans come with the added benefit of 24/7 customer support, which is known for its responsiveness and helpfulness, providing valuable assistance whenever needed.

  7. Pros:

    • The free plan’s generous email limit is an excellent starting point for small businesses.
    • The platform offers robust testing and optimization tools to enhance email marketing strategies.
    • Flexible subscription options cater to businesses of varying sizes and needs.
    • User-friendly interface with drag-and-drop functionalities makes it accessible to those without technical expertise.
    • Reliable customer support ensures users have guidance and assistance when required.

  8. Cons:

    • The lack of 24/7 customer support on the free plan can be a limitation for users who need assistance.
    • Some users have reported that real-time tracking features could be improved for more accurate analytics.

  9. Pricing: MailChimp’s pricing for paid plans starts at $14.99 per month, offering various tiers to suit different business needs. The free plan, while limited, provides a valuable service for businesses starting with email marketing.

In conclusion, MailChimp is a highly regarded email marketing service for small businesses due to its flexible plans, easy-to-use interface, effective optimization tools, and a well-rounded free plan. Its scalability, combined with reliable customer support for paid plans, makes it a top choice for businesses looking to grow and refine their email marketing strategies.

MailChimp

1.10 ConvertKit (for bloggers and individuals)

ConvertKit email marketing service

ConvertKit is a highly regarded email marketing service, particularly suited for small businesses, bloggers, and content creators. Its affordability, ease of use, and powerful features make it a practical choice for those starting out or operating on a tight budget. Here’s why ConvertKit is beneficial for small businesses:

  1. Beautiful and Customizable Email Templates: ConvertKit offers visually appealing email templates that can be further customized to align with specific branding and aesthetic preferences. This feature is particularly useful for bloggers and small businesses looking to create professional and attractive emails.

  2. User-Friendly Interface: The platform is easy to use, allowing users to incorporate various types of text and personalize their emails. This simplicity is ideal for users who may not have extensive technical skills or resources.

  3. Effective Analytics Tools: ConvertKit provides robust analytics tools that enable users to gain insights into engagement levels. This information is crucial for understanding audience behavior and optimizing email marketing strategies.

  4. Advanced Automation with Custom Triggers: The service features highly customizable triggers and custom rules. This level of automation allows users to send emails or assign events based on follower actions, streamlining the marketing process and making it more efficient.

  5. Affordable Pricing: ConvertKit’s Creator plan starts at just $9 a month, making it an affordable option for small businesses, especially those that are yet to generate significant revenue.

  6. Pros:

    • The service offers some of the most visually appealing email templates available.
    • Advanced analytics tools provide comprehensive insights into website and email performance.
    • Customizable triggers and rules enable a high degree of automation in email marketing.
    • The starting price for paid plans is relatively low, making it accessible for small businesses and bloggers.

  7. Cons:

    • The free plan offers very limited features, which may not be sufficient for businesses looking to explore more advanced email marketing strategies.
    • Email templates are primarily text-based, which might not meet the needs of businesses looking for more graphic-intensive designs.
    • Some users have reported inconsistencies in reporting, which could impact data analysis and decision-making.

  8. Pricing: ConvertKit offers a free plan with basic functionalities, and its paid plans start from $9 per month. This pricing structure makes it a cost-effective solution for small businesses and individual creators.

In conclusion, ConvertKit is an excellent email marketing tool for small businesses and bloggers, offering attractive templates, user-friendly features, effective analytics, and advanced automation capabilities at an affordable price. While the free plan is limited and the templates are more text-focused, its overall functionality makes it a valuable tool for those looking to enhance their email marketing efforts without a significant investment.

ConvertKit

1.11 Campaign Monitor (for smaller and medium-sized businesses)

Campaign Monitor email marketing service

Campaign Monitor is a notable email marketing service that has been serving small businesses since the early 2000s. Known for its beautiful templates and comprehensive customization options, it offers an array of features at affordable prices. Here’s a detailed look at why Campaign Monitor is a good choice for small businesses:

  1. Strikingly Beautiful Email Templates: Campaign Monitor provides a range of visually appealing email templates. These templates are a key highlight of the service, offering businesses a strong foundation for creating engaging email content.

  2. Extensive Customization Options: The service allows for deep customization of marketing emails. Users can modify fonts, colors, and overlays, and even incorporate YouTube videos to enhance engagement. This level of customization is particularly beneficial for businesses looking to create a unique brand identity through their emails.

  3. Automated Email Sending with Triggers: Campaign Monitor supports the use of triggers for automating the email sending process. This automation feature saves time and ensures timely communication with subscribers based on specific actions or behaviors.

  4. Robust Third-Party Integrations: The platform offers more than 200 third-party integrations, including WordPress, WooCommerce, and Salesforce. These integrations enable businesses to streamline their workflows and enhance the functionality of their email marketing campaigns.

  5. Charitable Initiatives: While not directly related to email marketing, Campaign Monitor’s involvement in charity work, like donating food and cleaning public spaces, reflects positively on the company’s ethos and social responsibility.

  6. Pros:

    • The ability to include YouTube videos in emails opens up new possibilities for engaging content.
    • A wide range of third-party integrations facilitates a seamless integration with other business tools and platforms.
    • Campaign Monitor’s email templates are both aesthetically pleasing and easy to use.
    • The service offers 24/7 phone support, providing reliable assistance for users.

  7. Cons:

    • SMS marketing functionality is not available, which may limit multi-channel marketing strategies.
    • The platform lacks advanced monitoring tools, which could impact data-driven decision-making.

  8. Pricing: Campaign Monitor’s pricing starts at $9 per month, and a free plan is included, offering an affordable entry point for small businesses and startups.

In conclusion, Campaign Monitor is a solid choice for small businesses looking for an email marketing service with beautiful templates, extensive customization options, and reliable support. Its affordability, coupled with a range of integrative capabilities, makes it a valuable tool for businesses seeking to create impactful and personalized email marketing campaigns. While it may lack certain features like SMS marketing and advanced monitoring tools, its overall offerings make it a worthwhile option for small business email marketing.

Campaign Monitor

1.12 Gist (an all-around tool for marketing)

Gist email marketing service

Gist is an all-encompassing email marketing service that offers a range of tools and features, making it a good fit for small businesses, especially those looking for a comprehensive marketing solution. Beyond just email marketing, Gist provides automation, website tracking, and customer support features. Here’s a detailed look at why Gist is beneficial:

  1. Wide Range of Marketing Features: Gist is not limited to email marketing; it offers a variety of marketing tools, making it a versatile solution for different phases of marketing. This comprehensive approach is ideal for businesses seeking an all-in-one platform.

  2. Advanced Automation Tools: The platform includes automation tools that enable users to add triggers, set new rules, and create custom templates. This level of automation facilitates targeted and efficient email marketing campaigns.

  3. Website Tracking Capabilities: Gist allows users to track website activity, providing insights into visitor behavior, such as what people are looking for on the site and what they’re clicking on. This feature is valuable for understanding audience engagement and optimizing website content.

  4. User-Friendly Interface: The service is designed to be simple to use, offering essential tools for effective email marketing. Features like timed email sending can help maximize engagement without requiring extensive marketing expertise.

  5. Responsive Customer Support: Gist provides reliable and responsive 24/7 customer support, ensuring that users can get help quickly whenever they encounter issues or have questions.

  6. Pros:

    • Offers a comprehensive suite of marketing tools, not just limited to email marketing.
    • Automation features are robust, with options for triggers, custom events, and optimized email timing.
    • Website tracking features provide valuable insights into user interactions and preferences on your site.
    • Customer support is known for being helpful and readily available.

  7. Cons:

    • The free plan offers basic functionalities but is not as feature-rich as some competitors.
    • Pricing for more advanced plans can be higher compared to other services.
    • Some users may find the user interface less intuitive than other platforms.
    • The starting price of $16 is slightly higher than many other email marketing services.

  8. Pricing: Gist’s pricing starts at $29 per month, with a free plan also available. The paid plans offer more advanced features and capabilities.

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In summary, Gist is a strong choice for small businesses looking for a comprehensive marketing platform with robust email marketing capabilities. Its automation tools, website tracking, and responsive customer support make it a versatile and effective solution. However, its pricing and user interface may be considerations for businesses comparing it with other available options.

Gist

1.13 Constant Contact (for individuals and small businesses)

Constant Contact email marketing service

Constant Contact is an esteemed email marketing service that has been catering to the needs of small businesses since 1995. Known for its user-friendly approach, it’s especially favored by newcomers to email marketing. Here’s a breakdown of why Constant Contact is beneficial for small businesses:

  1. User-Friendly Interface: Constant Contact is designed with a focus on user-friendliness, making it an ideal tool for beginners or small businesses without extensive marketing experience.

  2. Focus on New and Small Businesses: The service is specifically tailored to meet the needs of new and small businesses, offering features and tools that are both accessible and effective for smaller-scale operations.

  3. Wide Range of Email Templates: Constant Contact provides more than 100 email templates, which are optimized for both desktop and mobile platforms. This variety ensures businesses can find designs that suit their branding and messaging needs.

  4. Customization of Emails and Templates: The platform allows for full customization of emails and pre-built templates, including the ability to add engaging elements like coupons and polls, enhancing the interactivity of email campaigns.

  5. Comprehensive Analytics and Reporting: The service offers comprehensive analytics and real-time reporting, enabling businesses to monitor key metrics like click-through rates and engagement levels.

  6. Automation Features: Constant Contact includes various automation features, such as the ability to set triggers and custom events, which streamline the email marketing process and make it more efficient.

  7. 60-Day Free Trial: Although there is no permanent free plan, Constant Contact offers a generous 60-day free trial, allowing businesses to test the service extensively before committing to a paid plan.

  8. High Email Deliverability Rates: The platform is known for its high email deliverability rates, ensuring that marketing emails effectively reach their intended recipients.

  9. Pros:

    • A large selection of email templates provides ample choices for businesses to create appealing emails.
    • The user-friendly interface is ideal for those new to email marketing.
    • Real-time tracking and comprehensive analytics help in making data-driven decisions.
    • Automation features save time and enhance the effectiveness of marketing campaigns.
    • The 60-day free trial is a valuable opportunity to explore the service without immediate financial commitment.

  10. Cons:

    • Pricing may be slightly higher compared to some other email marketing services.
    • The range and depth of third-party integrations could be improved to enhance functionality.
  1. Pricing: Constant Contact’s pricing starts at $20 per month. This pricing structure is designed to be accessible for small businesses while providing a comprehensive set of email marketing tools.

In summary, Constant Contact is a well-rounded email marketing service for small businesses, particularly appealing to those new to email marketing. Its user-friendly interface, extensive template library, robust analytics, and automation features make it a versatile and effective choice. While the pricing may be higher than some competitors and the third-party integrations could be expanded, its overall offerings make it a valuable tool for small business marketing efforts.

Constant Contact

2. How Did We Choose the Best Email Marketing Services?

The 13 best email marketing services we just talked about aren’t chosen randomly. In fact, we did thorough research to be able to give you choices that we have experience with.

As such, we’ve taken into account many important parameters that you, as well, should look out for. Here’s what we looked for in the best email marketing services on this list:

2.1 Email Deliverability

It comes as no surprise that a good email marketing service should have excellent email deliverability. All the services on this list have a claim 99% deliverability rate, which, in practice, isn’t far from the truth.

With thousands of sent emails a day, you can’t expect 100% of them to get to their destination properly. However, with these services, almost all of them will get to your followers’ inbox, granting maximum engagement.

2.2 Pre-Built Email Templates

Pre-built templates are essential for every service on the list. Some people aren’t tech-savvy enough and they don’t want to design their marketing emails. That’s why you get pre-built options.

They’re integrated into the app, so, depending on your need, you just need to pick one, add some customization, and send it to your followers.

Pretty much all of the choices on the list give you at least 100 pre-built templates, some even reaching 700 of them!

2.3 Customization Options

This parameter goes hand in hand with the previous one. Apart from pre-built templates, you want the ability to customize them or create new ones from scratch. When it comes to customization, we usually think about editing text, font, colors, outlines, and layouts.

But, we can also mention third-party plug-ins here. For instance, the ability to add YouTube or Vimeo videos, polls, and questionnaires. And before you ask – yes, you can do that with the best email marketing services we presented!

2.4 Automation Tools

Automation is the best part of an email marketing service. Automation tools let you come up with a custom behavioral pattern, execute the command, and send emails the way you want.

One example of that is sending emails at the best time during the day, to increase your engagement. Or perhaps, you can create certain triggers and events that will act according to users’ actions.

Most notably, with the tools we presented, you can use a so-called Autoresponder.

With it, users will automatically get responses to their emails when your support team isn’t working, which provides additional security and trustworthiness in your followers.

2.5 Analytics and Reports

Analytics and reports are two very important factors. All of the solutions on the list offer some sort of analytics feature, which lets you directly monitor your website’s performance.

Reports should be present as well. While some solutions give you in-depth reports, some of them will not be as great.

However, it’s important to mention that all of them give you important insights that will help you stay in touch with your business effectively.

2.6 Advanced Features

Advanced features are exactly what they sound like. If you’re a more demanding user, you’re going to be on the lookout for them. When making our list, we thought about features like a landing page builder, list segmentation, third-party integrations, etc, etc.

These are essential for more serious businesses, albeit, they cost a bit more, so expect higher subscription prices.

3. Email marketing FAQ

3.1 What is email marketing?

Email marketing is a form of digital marketing that focuses on the relationship between your company and your email subscribers. This means promoting your services, products, and special offers through email, newsletters, polls, and other types of emails.

Beware that this is just one type of digital marketing, although a crucial one.

3.2 Free email marketing services – do they work?

Yep. They indeed work. The downside is that they’re limited in terms of how many emails you can send per month and they lack some important features of paid solutions.

Pretty much every email marketing service will offer free plans and they’re good for freshly-baked businesses. But, if your business got a bit more recognition and followers, you won’t be able to effectively market your products to a wider audience.

That’s why you should go for a premium plan that won’t put any unnecessary limits.

3.3 Are email marketing services necessary for my business?

Well… to be honest, they actually are. They contain all the necessary tools to market your products through email, which is important for gaining more public interest and as a result, building more revenue.

Of course, you can go without email marketing. But, in this case, how much engagement would you be able to generate? Probably not very much, if at all.

3.4 How do I know when to send my emails?

Let me tell you a secret – you don’t need to know that!

Why?

Because email marketing services have smart algorithms that automatically detect the best time to send an email to maximize engagement. So, all you have to do is customize your marketing emails and let the service do all the heavy lifting for you.


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