Best Email Marketing Services for Small Businesses

Best Email Marketing Services for Small Businesses

We earn commissions using affiliate links.

In today’s day and age, email marketing represents the most cost-effective way of advertising your business. Best of all, it functions in a very simple manner. By employing email marketing, you can send newsletters, promotions, and questionnaires to engage with your subscribers and form stronger bonds.

Furthermore, email marketing is an excellent tool to increase your ROI (Return on Investment). Actually, one study showed that email marketing yields more than a 4000% increase in ROI only in the US. This is quite a fascinating piece of data, you’ll agree.

The trick, however, is that, to make your email marketing effective, you need one of the best email marketing services. With lots of them on the market, it’s not very smart to invest on your own and then regret your purchase if they don’t meet your expectations.

For that reason, we did all the heavy lifting and we’re going to present to you the 13 best email marketing services. No need to thank us – or, actually, you can just keep reading until the end as a means of gratitude.

1. Best Email Marketing Services in 2022

So, this is it. With our introduction out of the way, it’s the time we talk about the best email marketing services on the market. We chose 13 of them in total, and below, you’ll see their pros, cons, and pricing.

Here’s the list:

1.1 Sendinblue (a budget solution for small businesses)

Sendinblue email marketing service

Starting Price $25/mo
Free Plan Included? Yes

Sendinblue is a flexible email marketing service with lots of possibilities. For one, it offers a completely free plan that lets you send around 300 emails a day. And if that’s not enough, you can upgrade to a paid plan and be able to send limitless emails, depending on your level of subscription.

We like Sendinblue’s interface as well. Everything is laid out nicely and the app lets you create new templates in a snap of a finger. Sendinblue introduces some bits of machine learning in its workflow.

This means that it automatically sends emails at, what it thinks, is the best time of the day, making sure that your emails reach as many users as possible. And if you’re curious, you can use Sendinblue to track your engagement in real-time for maximum control.

Last but not least, Sendinblue lets you add certain triggers. Thus, depending on your follower’s actions, Sendinblue automatically sends an SMS, email, or whatever you want.

Pros

  • A flexible free plan with 300 daily emails or 21,000 emails monthly.
  • Machine learning elements that let you completely automate the process of sending emails at the best time of the day, for maximum engagement.
  • Real-time tracking and analytics.
  • Triggers and custom events for sending emails or SMS depending on users’ actions.
  • Affordable pricing.

Cons

  • Email templates are a bit outdated.
  • The user interface could be improved.

Sendinblue

1.2 HubSpot (for large businesses focused on marketing)

HubSpot email marketing service

Starting Price $50/mo
Free Plan Included? Yes

We can comfortably say that HubSpot is also the best email marketing service. I mean, it’s pretty much the most used tool and there are many reasons for that. First, it’s dead-simple to create an email template with it, and second, customization options are endless.

HubSpot is suitable for both small businesses and humongous enterprise-level organizations. It lets you send thousands of emails a day, which you can create from scratch or use one of many pre-built templates.

Working with HubSpot is easy in both cases. All effects and elements can be added with a single mouse click and to preview your email, you can use third-party tools like Outlook or Gmail, for example.

Of course, HubSpot lets you access different analytics as well as the time your followers spend reading your email(s), which is super useful! Other features include reliable customer service, an almost 100% deliverability rate, and the Smart Send feature.

Pros

  • Lots of customization options.
  • Pre-built templates for different purposes.
  • Third-party integrations with software like Office 365, Gmail, and many more.
  • Real-time analytics make HubSpot great for both small and large businesses.
  • Almost 100% deliverability rate.
  • Smart Send feature for sending emails at the best time of the day.

Cons

  • Lackluster customer support for a free subscription plan.
  • More expensive than its competition.

HubSpot

1.3 Omnisend (for eCommerce and sales businesses)

Omnisend email marketing service

Starting Price $16/mo
Free Plan Included? Yes

Okay, what about Omnisend? Well, this is a very popular option as well and is used in more than 100 countries globally. What’s more, it’s a fantastic tool for businesses based on eCommerce. It comes with functionalities like tracking your website’s activity, push notifications, and the ability to create custom events.

Omnisend is all about generating more sales and increasing revenue. Therefore, it lets you send all types of emails. For instance, if a buyer left an abandoned cart on your site, you can notify him/her in a bid to complete the purchase.

Perhaps, the highlight of Omnisend is its versatility. By that, we think about third-party integrations and the ability to use it with other eCommerce services. Some of them include Magento and Shopify, which, I’m sure, will make your sales go ’boom!’

Unfortunately, Omnisend doesn’t offer a great free plan. It’s also not the easiest email marketing service to use. However, you can get it for $16 a month and send up to 6,000 emails a month.

Pros

  • Omnisend is used in more than 100 countries globally, which makes it a trustworthy choice.
  • The ability to send emails about abandoned carts.
  • Lots of third-party integrations with various eCommerce brands.
  • SMS marketing is supported.

Cons

  • A free plan offers just 500 emails monthly.
  • Not the simplest user interface.

Omnisend

1.4 MailerLite (for smaller businesses on a budget)

MailerLite email marketing service

Starting Price $10/mo
Free Plan Included? Yes

Despite being at the bottom of the list, MalierLite is not going to disappoint you. As is the case with Omnisend, this is a versatile and flexible email marketing service. First, it offers a great free plan that lets you send 12,000 emails a month.

Should you decide to upgrade, you can start using MailerLite premium at just $10 a month. This unlocks a whole new array of features, such as hundreds of email templates, drag-and-drop customization, and 24/7 support via phone.

Furthermore, MailerLite offers an extensive landing page builder. You can use it to make your landing page as attractive as possible, thus, attracting new customers. MailerLite has 99% email deliverability and this is important if you don’t want any loose ends.

While not the most advanced service, it’s surely going to attract you with its affordable prices. Albeit, it’s best used for smaller businesses, so don’t expect too much from it.

  Best Photoshop Alternatives

Pros

  • 12,000 monthly emails with a free plan.
  • Drag-and-drop customization menu.
  • 99% email deliverability.
  • Affordable pricing.
  • 24/7 phone support.

Cons

  • Not as advanced as other choices on the list.
  • Only suitable for smaller businesses.

MailerLite

1.5 Moosend (best for automation and building landing pages)

MooSend email marketing service

Starting Price $8/mo
Free Plan Included? Yes

And finally, we have Moosend as one of the best email marketing services. Moosend comes guns-blazing, offering exceptional automation tools for sending emails more effectively. Emails are fully customizable, so you can add custom triggers and events, as well as personalize the look of your emails.

Besides, there’s an easy-to-use drag-and-drop editor. It lets you not only edit text and images but also include social media icons and links to your videos. We like its pre-built templates, as well. They are functional enough and combined with a solid landing page builder, possibilities are endless.

Moosend gives you 24/7 phone support and various analytics tools. The company didn’t skimp on anything, so you can be sure that not a single bit of important info is going to slip under your radar.

And that, logically, leads to a better marketing strategy and more revenue.

Pros

  • Robust and feature-rich automation workflows.
  • Pre-built templates look modern and are fully customizable.
  • Landing page builder available.
  • 24/7 phone support

Cons

  • The app could use more third-party integrations.
  • SMS marketing is not available.
  • No CRM.

Moosend

1.6 Drip (for eCommerce, large, and enterprise businesses)

Drip email marketing service

Starting Price $19/mo
Free Plan Included? Yes

Unlike Constant Contact, Drip covers another sector of business. Namely, this is a great enterprise solution for email marketing that you can also use for digital marketing and eCommerce. What makes Drip so great is how feature-rich it is.

You will like its third-party integration capabilities. This means that you can use it with WordPress, for instance, and this is backed up by hundreds of email templates. Moreover, we must mention its clever tools for automated marketing.

They include various testing features that will help you get in touch with your targeted audience within days. Needless to say, Drip lets you send thousands of emails simultaneously and deliver your promotions to your users’ doorsteps effortlessly.

In all due honesty, Drip is a bit more expensive solution, albeit, with its capabilities, raising your profit will be a breeze. Therefore, if you own an enterprise-level business, paying for it shouldn’t be an issue.

Pros

  • One of the best solutions for eCommerce businesses.
  • Drip lets you use third-party solutions like WordPress and WooCommerce for aiding your email marketing.
  • Optimization and testing features like A/B testing, campaigns, detailed analytics, and optimization of email sending time.
  • Responsive 24/7 live chat support.
  • SMS notifications come as standard next to email notifications, resulting in a much better engagement with your target audience.
  • Free trial included

Cons

  • Drip starts at $49 a month, which is a bit more expensive.
  • Templates aren’t properly optimized for mobile phones.
  • Occasional bugs.

Drip

1.7 AWeber (for small businesses)

AWeber email marketing service

Starting Price $16.15/mo
Free Plan Included? Yes

Small businesses can benefit from an email marketing tool like AWeber. AWeber counts thousands of users worldwide and offers more than 700 email templates, which is astonishing. Templates can be further customized thanks to a simplistic, drag & drop customization menu.

AWeber is known for extensive third-party app integrations. Thus, you can preview or even make databases by utilizing Excel files. Moreover, we like the ability to create smart rules in AWeber. For instance, you can set it to send an email during particular hours or make certain triggers based on user actions.

One awesome feature of this service is customer support. It’s very responsive and can even help you set your templates up in case you need any help. This service won’t blow you away in terms of functionalities, though.

But, we can assure you that it’s relatively affordable and gives you a free, albeit limited plan.

Pros

  • More than 700 email templates.
  • Drag-and-drop customization menu lets you customize even pre-built templates to your liking easily.
  • Customer support is among the best in the business.
  • A free plan is included.
  • Automation features for auto-responding to certain users’ actions.

Cons

  • Slightly outdated email templates.
  • A free plan could be more feature-rich.

AWeber

1.8 GetResponse (for landing pages and marketing in general)

GetResponse email marketing service

Starting Price $12.3/mo
Free Plan Included? No

The best email marketing service doesn’t need to focus strictly on email marketing. Namely, GetResponse is an end-all-be-all marketing suite focused on bringing the most quality tools to the table. It lets you choose from a wide variety of email templates and make awesome landing pages.

GetResponse is known for its Autofunnel feature. Basically, you can choose your goal, set the email template, and choose from any of the available landing pages. Once you do that, Autofunnel sets everything up, so that it brings you closer to fulfilling your goal.

Other than that, we can say that GetResponse is rather easy to use. Drag-and-drop menus let you set everything up easily hassle-free and there are 500+ email templates at your hand’s reach.

However, these are a bit outdated templates and that can be seen when compared to, let’s say, Drip. Also, a free plan isn’t available, so instead, you get just a 30-day money-back guarantee. Deal-breaker? We wouldn’t say so!

Pros

  • An all-around marketing tool for all types of marketing.
  • Lots of email templates and the ability to create landing pages.
  • Autofunnel feature is useful for attracting more audiences.
  • More than 500 email templates.
  • 30-day risk-free money-back guarantee.

Cons

  • No free plan is available.
  • A good portion of available templates is outdated.

GetResponse

1.9 MailChimp (suitable for all types and sizes of businesses)

MailChimp email marketing service

Starting Price $14.99/mo
Free Plan Included? Yes

If you know a thing or two about email marketing, you know about MailChimp. This is perhaps one of the largest brands in the industry, with billions of sent emails each day. What makes MailChimp so special is its flexibility.

Sure, you can pay for it and enjoy all the bells and whistles. However, there’s a free plan as well and it lets you send 12,000 marketing emails each month. For smaller businesses, that is more than enough. Should you decide to go for a paid plan, MailChimp won’t put any limits, as you can anticipate.

Furthermore, we need to address its customization options. MailChimp offers a simple drag-and-drop menu with dozens of email templates accompanied by A/B testing and optimization of send time. Here, we can add tools like social media ads and 24/7 customer support.

  iolo System Mechanic Ultimate Review

Although, if you go for a free plan, customer support won’t be available, which is such a shame, given its responsiveness and helpfulness.

Pros

  • A great free plan that lets you send 12,000 monthly emails.
  • A/B testing with sending time optimization.
  • Flexible subscription plans.
  • Autoresponder and third-party integrations are available on the free plan.
  • 24/7 customer support.

Cons

  • No 24/7 support on a free plan.
  • Real-time tracking is not the most reliable.

MailChimp

1.10 ConvertKit (for bloggers and individuals)

ConvertKit email marketing service

Starting Price $9/mo
Free Plan Included? Yes

Bloggers and wannabe bloggers (no offense) can enjoy what ConvertKit has to offer. This is a great email marketing tool for smaller businesses, and given its cheap price, we think that bloggers will benefit a lot from it. Let’s start with its eye-watering email templates.

They look downright beautiful and can be customized further, to match your fine taste. Besides, ConvertKit is easy to use, letting you employ different types of text and personalized emails. We like its analytics tools that let you gain insight into the level of engagement.

ConvertKit features highly-customizable triggers, too. So, depending on your followers’ actions, you can send an email or assign another event. While its free plan is severely butchered, you can start with the Creator plan for just $9 a month.

This, I think, shouldn’t be too much even if your blog hasn’t started making any conversions. And once it does, you can thank ConvertKit for doing such an amazing job.

Pros

  • Some of the best-looking email templates.
  • Great analytics tools that let you monitor every aspect of your website.
  • Advanced triggers and custom rules for a high level of automation.
  • Free plans start from $9 a month which is cheap.

Cons

  • Very limited free plan.
  • Only text-based email templates.
  • Not the most consistent reports.

ConvertKit

1.11 Campaign Monitor (for smaller and medium-sized businesses)

Campaign Monitor email marketing service

Starting Price $9/mo
Free Plan Included? Yes

Moving on, we have Campaign Monitor on the list. This email marketing service started in the early 2000s and since then, it offers a great set of features at affordable prices. Campaign Monitor’s email templates are strikingly-beautiful and this is the highlight of the service.

Furthermore, every inch of your marketing emails is customizable. This means that you can change fonts, colors, and overlays, but also add YouTube videos to raise the level of engagement. As expected, Campaign Monitor lets you add certain triggers and make the email sending process completely automated.

Third-party integrations come as standard, which means that you can get help from WordPress and other useful apps. By the way, there’s one more interesting thing about Campaign Monitor.

This company is known for charity work, such as donating food to homeless people and cleaning public spots of trash. I mean, it doesn’t have to do with email marketing, but hey, at least, you know what kind of company you’re dealing with!

Pros

  • The ability to add YouTube videos to email templates.
  • More than 200 third-party integrations, including WordPress, WooCommerce, and Salesforce.
  • Great-looking pre-built email templates.
  • 24/ phone support.

Cons

  • SMS marketing is not available.
  • No advanced monitoring tools.

Campaign Monitor

1.12 Gist (an all-around tool for marketing)

Gist email marketing service

Starting Price $29/mo
Free Plan Included? Yes

If you got the gist of email marketing, you might want to check out Gist. Or perhaps, if you’re a dummy, Gist is an amazing solution for all phases of marketing. It doesn’t only focus on email marketing. However, if email marketing is your thing, you can enjoy all-around automation.

Apart from beautiful-looking templates, Gist lets you add triggers, set new rules, and create custom templates. Moreover, we like that Gist lets you track your websites as well. This means that, while using it, you can see what people are looking for on your website, what they’re clicking on, and so forth.

We like that Gist is pretty simple to use. It offers all you need for effective email marketing. For instance, you can automatically send emails at the best time of the day to maximize your engagement. Or, if you have any issues, you can contact its reliable 24/7 customer support and get help pretty much immediately.

But, we must mention that more advanced plans are a lot more expensive when compared to other picks on the list. Although, there’s a free plan that isn’t all that bad – nor is it great.

Pros

  • A plethora of marketing features not limited to email marketing.
  • Automation tools that let you add triggers, use timed email sending, and place custom events.
  • Gist lets you gain insight into the way other users use your website.
  • Customer support is reliable and responsive.

Cons

  • A free plan is average at best.
  • More expensive prices.
  • UI could be more intuitive.
  • The starting plan comes at $16 – more than many other services on the list.

Gist

1.13 Constant Contact (for individuals and small businesses)

Constant Contact email marketing service

Starting Price $20/mo
Free Plan Included? No

Constant Contact is, for us, a great email marketing service. This company exists on the market since 1995, only to become what it is today back in 2004. We like Constant Contact because of its focus on user-friendliness, making it a great tool for newcomers.

Furthermore, Constant Contact’s focus is mainly on new and small businesses. So, if you’re looking for an email marketing tool for your enterprise-level business, this is not the best choice. On the flip side, Constant Contact has everything you need.

There are dozens of email templates, comprehensive analytics, reporting in real-time, and so much more. Plus, Constant Contact includes some handy bonus features. For instance, in your emails, you can include engaging polls and coupons for a whole new level of connection with your followers.

All in all, this service is a jack of all trades, yet, master of none. It’s going to do what you want to it just fine and you don’t have to spend an entire fortune. For me, that sounds freaking awesome!

Pros

  • More than 100 email templates optimized for both desktop and mobile platforms.
  • The ability to fully customize emails and pre-built templates. Constant Contact even lets you add coupons and polls.
  • User-friendly interface that doesn’t have a steep learning curve.
  • Lots of automation features that let you add triggers and custom events.
  • Real-time tracking that lets you monitor click-through rates and other important parameters.
  • 60-day free trial.
  • High email deliverability rates.

Cons

  • Not the cheapest prices.
  • Third-party integrations could be better.

Constant Contact

2. How Did We Choose the Best Email Marketing Services?

The 13 best email marketing services we just talked about aren’t chosen randomly. In fact, we did thorough research to be able to give you choices that we have experience with.

  How to Configure a Proxy Server on Android

As such, we’ve taken into account many important parameters that you, as well, should look out for. Here’s what we looked for in the best email marketing services on this list:

2.1 Email Deliverability

It comes as no surprise that a good email marketing service should have excellent email deliverability. All the services on this list have a claim 99% deliverability rate, which, in practice, isn’t far from the truth.

With thousands of sent emails a day, you can’t expect 100% of them to get to their destination properly. However, with these services, almost all of them will get to your followers’ inbox, granting maximum engagement.

2.2 Pre-Built Email Templates

Pre-built templates are essential for every service on the list. Some people aren’t tech-savvy enough and they don’t want to design their marketing emails. That’s why you get pre-built options.

They’re integrated into the app, so, depending on your need, you just need to pick one, add some customization, and send it to your followers.

Pretty much all of the choices on the list give you at least 100 pre-built templates, some even reaching 700 of them!

2.3 Customization Options

This parameter goes hand in hand with the previous one. Apart from pre-built templates, you want the ability to customize them or create new ones from scratch. When it comes to customization, we usually think about editing text, font, colors, outlines, and layouts.

But, we can also mention third-party plug-ins here. For instance, the ability to add YouTube or Vimeo videos, polls, and questionnaires. And before you ask – yes, you can do that with the best email marketing services we presented!

2.4 Automation Tools

Automation is the best part of an email marketing service. Automation tools let you come up with a custom behavioral pattern, execute the command, and send emails the way you want.

One example of that is sending emails at the best time during the day, to increase your engagement. Or perhaps, you can create certain triggers and events that will act according to users’ actions.

Most notably, with the tools we presented, you can use a so-called Autoresponder.

With it, users will automatically get responses to their emails when your support team isn’t working, which provides additional security and trustworthiness in your followers.

2.5 Analytics and Reports

Analytics and reports are two very important factors. All of the solutions on the list offer some sort of analytics feature, which lets you directly monitor your website’s performance.

Reports should be present as well. While some solutions give you in-depth reports, some of them will not be as great.

However, it’s important to mention that all of them give you important insights that will help you stay in touch with your business effectively.

2.6 Advanced Features

Advanced features are exactly what they sound like. If you’re a more demanding user, you’re going to be on the lookout for them. When making our list, we thought about features like a landing page builder, list segmentation, third-party integrations, etc, etc.

These are essential for more serious businesses, albeit, they cost a bit more, so expect higher subscription prices.

3. Email marketing FAQ

3.1 What is email marketing?

Email marketing is a form of digital marketing that focuses on the relationship between your company and your email subscribers. This means promoting your services, products, and special offers through email, newsletters, polls, and other types of emails.

Beware that this is just one type of digital marketing, although a crucial one.

3.2 Free email marketing services – do they work?

Yep. They indeed work. The downside is that they’re limited in terms of how many emails you can send per month and they lack some important features of paid solutions.

Pretty much every email marketing service will offer free plans and they’re good for freshly-baked businesses. But, if your business got a bit more recognition and followers, you won’t be able to effectively market your products to a wider audience.

That’s why you should go for a premium plan that won’t put any unnecessary limits.

3.3 Are email marketing services necessary for my business?

Well… to be honest, they actually are. They contain all the necessary tools to market your products through email, which is important for gaining more public interest and as a result, building more revenue.

Of course, you can go without email marketing. But, in this case, how much engagement would you be able to generate? Probably not very much, if at all.

3.4 How do I know when to send my emails?

Let me tell you a secret – you don’t need to know that!

Why?

Because email marketing services have smart algorithms that automatically detect the best time to send an email to maximize engagement. So, all you have to do is customize your marketing emails and let the service do all the heavy lifting for you.

Leave a Comment

Your email address will not be published.