Best Mailchimp Alternatives in February 2024

Best Mailchimp Alternatives

Mailchimp is an email marketing automation platform based in the United States that allows users to manage mailing lists and conduct email marketing campaigns for clients.

Rocket Science Group, the firm that runs Mailchimp, is an American startup formed in 2001 by Mark Armstrong and Ben Chestnut, with Dan Kurzius joining later. Intuit is its parent company in 2021.

​​However, many users are thinking of switching from Mailchimp because of the recent pricing adjustments and lower service quality.

There are many excellent email marketing providers available, each with superior functionality, customer care, and business-friendly pricing. We’ll go through some of the top Mailchimp alternatives for your email marketing requirements in this post.

Mailchimp was formerly one of the most popular email marketing services available. They gained fame due to their well-known “free forever” strategy.

However, they have fallen behind, particularly in sophisticated capabilities like marketing automation. Fortunately, some Mailchimp alternatives provide superior features, price, and service quality.

We hand-picked the most acceptable Mailchimp alternatives for various use-cases such as small businesses, non-profits, startups, online stores (eCommerce business), etc., There are hundreds of email marketing service providers to select from.

1. Best Mailchimp Alternatives in February 2024

1.1 Sendinblue – Best Advertising Platform

Sendinblue mailchimp alternative

Sendinblue is a robust and versatile email and SMS marketing platform that serves as an excellent alternative to Mailchimp, especially for businesses looking for a comprehensive and cost-effective solution. Here’s why Sendinblue is a commendable choice:

  1. Broad Range of Features: Sendinblue offers a wide array of tools, including email newsletters, marketing automation, SMS campaigns, landing pages, Facebook ads, and live chat. This variety ensures that businesses can manage multiple aspects of their marketing efforts from a single platform.

  2. Marketing Automation: The platform’s marketing automation system allows for the sending of an unlimited number of emails tailored to user activity, enabling highly targeted and effective campaigns.

  3. User-Friendly Email Builder and Deliverability: Sendinblue’s easy-to-use email builder aids in creating appealing emails, and the platform is known for its excellent email deliverability, ensuring messages reach their intended recipients.

  4. SMS Marketing and Live Chat: The inclusion of SMS marketing and live chat extends Sendinblue’s utility beyond email, offering more ways to engage with customers.

  5. Affordable Pricing with a Free Plan: Sendinblue offers very reasonable pricing, including a free plan with unlimited contact storage. This affordability makes it accessible to businesses of all sizes.

  6. Pros:

    • Cost-effective, providing good value for the range of features offered.
    • Efficient list management and creation capabilities.
    • Strong email marketing automation features.
    • Availability of A/B testing and SMS services, enhancing marketing flexibility.
    • Every plan includes unlimited contact storage, a significant advantage for growing businesses.

  7. Cons:

    • The platform may sometimes experience slow performance, which could affect user experience.

  8. Pricing: Sendinblue’s pricing ranges from a free plan to $66 per month, based on email volume, making it a scalable option for different business needs.

In summary, Sendinblue stands out as a comprehensive, user-friendly, and cost-effective alternative to Mailchimp. Its wide range of features, including marketing automation and SMS capabilities, combined with affordable pricing and a free plan option, make it a strong choice for businesses looking to enhance their digital marketing efforts. While there may be occasional issues with platform speed, the overall benefits and features offered by Sendinblue make it a highly recommended choice for businesses seeking a versatile and effective marketing platform.


1.2 HubSpot – Best All-in One Marketing Tool

HubSpot mailchimp alternative

HubSpot stands out as a comprehensive all-in-one marketing platform that goes beyond traditional email marketing tools like Mailchimp, offering a suite of advanced features that cater to a wide range of business needs. Here’s why HubSpot is an excellent alternative to Mailchimp:

  1. Comprehensive Marketing Platform: HubSpot offers a full marketing suite that includes CRM, automation workflows, email marketing, sales tools, an operation hub, a website builder, and more. This extensive range of tools allows businesses to manage multiple aspects of their marketing and sales efforts seamlessly in one place.

  2. CRM-Driven Email Marketing: Utilizing data from its powerful CRM, HubSpot’s email marketing service offers highly personalized experiences, leading to increased sales and conversions. This level of customization is a key differentiator from more basic email platforms.

  3. Advanced Email Features: HubSpot provides A/B testing, drip email campaigns, autoresponders, and landing pages, enabling businesses to create sophisticated, targeted email strategies.

  4. Additional Growth Tools: Beyond email, HubSpot includes features like live chat, popups, contact forms, and other tools designed to help grow your email list and engage with customers more effectively.

  5. Broad Integration Capability: It integrates seamlessly with various eCommerce platforms, webinar tools, social networking platforms, and more, making it a versatile choice for businesses using multiple digital tools.

  6. Pros:

    • Offers more than just email marketing, with a suite of tools for comprehensive marketing strategy.
    • HubSpot CRM integration enhances personalized marketing efforts.
    • User-friendly and offers a range of advanced email marketing features.
    • Strong capability for A/B testing and email campaign optimization.
    • Suitable for businesses of all sizes, capable of scaling with your company.

  7. Cons:

    • Can be more expensive compared to some other email marketing alternatives, potentially a consideration for budget-conscious businesses.

  8. Pricing: HubSpot offers a free initial month, followed by plans starting at $25 per month, which can vary based on subscriber count and features included.

In summary, HubSpot is a highly capable and comprehensive marketing solution, ideal for businesses looking for an all-in-one platform that can handle a variety of marketing and sales tasks. Its integration with CRM and a wide range of marketing tools make it a superior choice for businesses aiming to create more personalized and effective marketing strategies. While it may come at a higher cost compared to some alternatives, the breadth of features and scalability make HubSpot a valuable investment for businesses seeking to grow and engage their audience effectively.

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1.3 MailerLite – User Friendly

MailerLite mailchimp alternative

MailerLite stands out as a user-friendly and feature-rich email marketing tool, making it a compelling alternative to Mailchimp. It’s known for its simplicity, effectiveness, and affordable pricing, catering to businesses seeking a straightforward yet powerful email marketing solution. Here’s why MailerLite is a great choice:

  1. User-Friendly Email Editor and Templates: MailerLite offers a straightforward email editor and a wide range of pre-made email templates, catering to various campaign needs. This ease of use is particularly beneficial for those new to email marketing.

  2. Efficient and Quick to Use: The platform is designed for speed and efficiency, allowing users to quickly set up and execute email campaigns without a steep learning curve.

  3. PDF Brochure Creation: A unique feature of MailerLite is the ability to create PDF brochures to share with customers, adding an extra dimension to marketing efforts.

  4. Lead Collection Tools: It includes popups, landing pages, and integrated registration forms, all with extensive customization options, to effectively collect leads.

  5. Advanced Segmentation and Personalization: MailerLite allows for sophisticated targeting with advanced segmentation and email automation, ensuring messages reach the right audience at the optimal time.

  6. Real-Time Reporting and A/B Testing: The platform includes real-time reporting tools and A/B testing capabilities, enabling users to analyze and refine their marketing strategies for better results.

  7. Pros:

    • Cost-effective, making it suitable for businesses with limited budgets.
    • Includes a comprehensive website and landing page builder.
    • Features advanced automation tools, enhancing campaign effectiveness.
    • Intuitive user interface simplifies the email marketing process.
    • Robust email editor with functional modules for versatile campaign creation.

  8. Cons:

    • Lacks social media integration, which might be a limitation for businesses seeking a more integrated marketing approach.

  9. Pricing: MailerLite’s pricing is affordable, ranging from a free plan to $50 per month, depending on the features and scale of use.

In summary, MailerLite is a valuable tool for businesses looking for an affordable, user-friendly, and feature-rich email marketing platform. Its combination of a powerful email editor, advanced automation, personalization tools, and effective lead collection capabilities make it a strong Mailchimp alternative. While the lack of social media integration may be a drawback for some, the platform’s overall functionality and affordability make it a highly recommended choice for small to medium-sized businesses focused on email marketing.


1.4 Constant Contact – Best For Small Businesses

Constant Contact mailchimp alternative

Constant Contact is a strong alternative to Mailchimp for email marketing, particularly for small businesses and non-profit organizations. Here’s why Constant Contact is considered a good Mailchimp alternative:

  1. User-Friendly Email Creation: Constant Contact offers an easy-to-use drag-and-drop email editor that allows you to create professional-looking email newsletters quickly. This user-friendly interface is particularly helpful for small businesses that may not have extensive design or coding experience.

  2. Basic Email Marketing Functions: Constant Contact provides all the essential features you need for email marketing, including list management, email deliverability tracking, and open rate measurement. These features help you manage and optimize your email campaigns effectively.

  3. Email Automation: Constant Contact’s email automation options are suitable for small businesses. You can set up automated welcome messages for new subscribers, send emails based on user activity, and automatically resend emails to non-openers. This automation simplifies your email marketing efforts and ensures that your messages reach the right audience at the right time.

  4. A/B Testing: The platform makes A/B testing straightforward, allowing you to assess the effectiveness of different subject lines. This feature helps you refine your email content and improve open rates over time.

  5. Diverse Email Templates: Constant Contact offers a wide range of email templates to choose from, making it easy to find the right design for your campaigns. These templates save you time and ensure that your emails have a polished and professional appearance.

  6. Integration and Compatibility: Constant Contact integrates well with various tools and platforms, including WordPress plugins like OptinMonster and WPForms. This compatibility makes it a suitable Mailchimp replacement for WordPress users.

  7. Customer Support: Constant Contact is known for its exceptional customer service. They provide various support channels, including phone calls, live chat, community assistance, email support, and an extensive library of helpful resources. This level of support can be invaluable, especially for users who may need assistance with their email marketing campaigns.

  8. Additional Features: Constant Contact offers features beyond email marketing, such as social network connectors, list organization tools, event management capabilities, and built-in eCommerce technologies. This versatility allows you to expand your reach and engage with your audience through different channels.

  9. Pricing: Constant Contact offers pricing plans that start at $20 per month, making it an affordable choice for small businesses and non-profits. While it doesn’t have a free option, the pricing is competitive and offers good value for the features and support provided.

In summary, Constant Contact is a strong Mailchimp alternative for small businesses and non-profit organizations due to its user-friendly email creation tools, essential email marketing features, automation options, A/B testing, diverse templates, integration capabilities, exceptional customer support, and competitive pricing. It is a reliable choice for those looking to efficiently manage their email marketing campaigns and engage with their audience effectively.


1.5 Moosend – Best Budget-Friendly Platform

Moosend mailchimp alternative

Moosend is a solid alternative to Mailchimp, especially for businesses looking for a European-based email marketing solution. Here’s why Moosend is considered a good Mailchimp alternative:

  1. European-Based Provider: Moosend is based in the United Kingdom and Greece, with agents in various European nations. This European presence can be advantageous for businesses in the region, as it ensures compliance with European data protection regulations (e.g., GDPR).

  2. Free Forever Plan: Similar to Mailchimp, Moosend offers a Free Forever plan for email marketing. This plan, while limited in features, still provides essential services, making it an attractive option for small enterprises. It includes unlimited emails, access to themes, ad-free emails, and a workflow editor.

  3. Infinite Customer Segmentation: Moosend offers infinite customer segmentation even for free users. Effective segmentation allows businesses to target specific customer groups with tailored email campaigns, improving open rates and click-through rates (CTR).

  4. Competitive Pricing: Moosend is, on average, 30% less expensive than Mailchimp, making it a cost-effective and value-for-money Mailchimp competitor. This pricing advantage can be particularly appealing for businesses looking to save on their email marketing expenses.

  5. Robust Email Editor: Moosend provides a robust drag-and-drop email editor, enabling users to create visually appealing and engaging email campaigns without the need for coding skills.

  6. Sign-Up Forms: Moosend offers sign-up forms to help businesses capture leads and ensure they never miss an opportunity to grow their email list.

  7. List Segmentation: The platform provides list segmentation options, allowing businesses to target specific segments of their audience with relevant content. This helps improve email campaign effectiveness.

  8. Email Marketing Automation: Moosend offers email marketing automation features to automate repetitive tasks and workflows. Automation can save time and ensure timely and personalized communication with subscribers.

  9. Landing Page Builder: Paid Moosend users have access to a landing page builder. Landing pages are effective for lead generation and can complement email marketing efforts.

  10. Real-Time Analytics: Moosend offers real-time analytics to track the success of your email campaigns. These insights help businesses make data-driven decisions and refine their email marketing strategies.

  11. Integration Capabilities: Moosend provides integrations with a variety of apps and services, ensuring compatibility with your favorite tools and platforms.

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In summary, Moosend is a strong Mailchimp alternative, especially for businesses in Europe. It offers competitive pricing, robust email marketing features, infinite customer segmentation, a free plan, and a user-friendly drag-and-drop editor. Whether you’re a small business or a larger enterprise, Moosend provides the tools and value you need to effectively manage your email marketing campaigns and engage with your audience.


1.6 Klaviyo – Best Personalized Marketing Platform

Klaviyo mailchimp alternative

Klaviyo is a compelling alternative to Mailchimp, particularly for e-commerce businesses, and here’s why it stands out as a good choice:

  1. E-commerce Focus: Klaviyo is explicitly designed for e-commerce businesses. It provides specialized features and capabilities tailored to the needs of online retailers. This focus makes it an ideal choice for businesses in the e-commerce sector.

  2. Multi-Channel Marketing: Klaviyo offers a multi-channel marketing approach, allowing businesses to customize, target, optimize, and track their marketing campaigns on platforms like Facebook, email, and Instagram. This versatility ensures that businesses can reach their audience across various channels.

  3. Effective Segmentation: Klaviyo’s segmentation capabilities are robust and help businesses deliver messages to the right people at the right time. Effective segmentation is critical for personalized and relevant marketing campaigns.

  4. 360-Degree Customer Profiles: The platform provides comprehensive customer profiles that include data on customer interactions, purchase history, email engagement, and website browsing behavior. These profiles empower businesses to create highly personalized and targeted communications.

  5. Customization and Automation: Klaviyo offers drag-and-drop email templates, custom activity fields, and workflows for advanced marketing automation. This flexibility enables businesses to create customized marketing messages and automate repetitive tasks, improving efficiency.

  6. Real-Time Tracking: Real-time tracking allows businesses to monitor the performance of their campaigns as they unfold. This data-driven approach helps businesses make timely adjustments and optimize their marketing efforts.

  7. Integration Capabilities: Klaviyo seamlessly integrates with popular e-commerce platforms, making it easy to sync customer data, product information, and order details. This integration ensures that businesses can leverage their existing infrastructure.

  8. Product Recommendations: Klaviyo provides product recommendation features, allowing businesses to suggest relevant products to customers based on their browsing and purchase history. This can increase cross-selling and upselling opportunities.

  9. ROI-Based Reporting: Klaviyo offers reporting features that focus on return on investment (ROI). This data-driven reporting allows businesses to assess the effectiveness of their campaigns and make informed decisions to maximize ROI.

  10. Advanced Marketing Automation: Klaviyo supports advanced marketing automation workflows, enabling businesses to create intricate and personalized customer journeys based on various triggers and actions.

  11. Multi-Channel Strategy: Klaviyo encompasses various marketing channels, including email, SMS, and push notifications. This multi-channel strategy ensures that businesses can engage with their audience through multiple touchpoints.

  12. Facebook Advertising Integration: Klaviyo integrates with Facebook advertising, allowing businesses to leverage customer data for more targeted and effective Facebook ad campaigns.

While Klaviyo doesn’t offer a free version, its pricing plans are competitive and cater to businesses of various sizes, with options ranging from a free trial to a plan that supports 46,000 contacts. Overall, Klaviyo is an excellent choice for e-commerce businesses seeking a Mailchimp alternative with a strong focus on customization, automation, and multi-channel marketing.


1.7 Omnisend – Best For Bigger Companies

Omnisend mailchimp alternative

Omnisend is a strong alternative to Mailchimp, particularly for e-commerce businesses, and here’s why it is considered a good choice:

  1. E-commerce Focus: Omnisend is designed specifically for e-commerce marketers. It understands the unique needs and challenges faced by online retailers and offers features tailored to boost sales and customer engagement.

  2. Omni-Channel Marketing: Omnisend provides omni-channel marketing capabilities, allowing businesses to engage with their audience through various channels, including email, SMS, and automation. This multi-channel approach ensures that businesses can reach their customers wherever they are.

  3. Marketing Automation: Omnisend’s marketing automation features enable businesses to automate sales processes and deliver targeted communications to subscribers. This automation saves time and ensures that the right message reaches the right audience at the right time.

  4. Customization and Templates: Omnisend offers email templates and a builder that make it easy to create customized emails without the need for extensive design or coding skills. These templates can help businesses maintain a professional and consistent brand image.

  5. Product Recommendations: Omnisend provides automatic product recommendations, allowing businesses to suggest relevant products to customers based on their browsing and purchase behavior. This feature can increase cross-selling and upselling opportunities.

  6. Retention and Product Analysis: Omnisend includes features for analyzing customer retention and product performance. This data-driven approach helps businesses make informed decisions to improve customer engagement and sales.

  7. Reports and Benchmarks: The platform offers reporting and benchmarking tools that allow businesses to track the performance of their email campaigns. These insights help optimize strategies for better results.

  8. Popups and Web-Built Notifications: Omnisend provides popups and web-built notifications that can capture leads and engage visitors effectively. These tools can be used for lead generation and retargeting efforts.

  9. SMS Marketing: In addition to email marketing, Omnisend supports SMS marketing. Businesses can reach their audience through text messages, expanding their reach and communication channels.

  10. List Segmentation: Omnisend offers robust list segmentation options, enabling businesses to segment their audience based on various criteria. This segmentation ensures that emails and messages are highly targeted and relevant.

  11. Integration Capabilities: Omnisend integrates with a wide range of other software and apps commonly used by e-commerce businesses. This integration simplifies data synchronization and ensures compatibility with existing tools.

  12. Wheel of Fortune Sign-Up Bonuses: Omnisend offers creative sign-up bonuses based on the “wheel of fortune” concept. This gamified approach can encourage visitors to subscribe and engage with the brand.

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While Omnisend’s free plan may have fewer features, its pricing plans cater to businesses of various sizes and offer expanded capabilities. Overall, Omnisend is an excellent choice for e-commerce businesses looking to enhance their online presence, automate marketing efforts, and engage with customers through multiple channels.


2. The Ecommerce Expansion of Mailchimp

Mailchimp has lately released its online storefronts for SMEs, as well as a new tool for booking appointments, which is a significant update for anybody considering it as an alternative. The appointment booking service was online on April 28th, 2021. The new eCommerce functionalities will be accessible to Mailchimp clients in the United States and the United Kingdom by May 18th, 2021.

New ‘websites and e-commerce’ ideas will be launched (and free-plan users will have to pay a 2 percent transaction fee). Transaction fees will be decreased for customers of various price grades; for example, individuals who choose the Plus plan for $29 will only be charged a 0.5 percent transaction fee.

Furthermore, for an additional $10, remove Mailchimp’s branding and receive email and chat support. It will reduce the transaction costs by 1.5 percent. It will include SEO tools and Google Analytics integration in its programs. You may also create websites with infinite pages and no bandwidth limitations.

When it comes to Mailchimp’s online storefronts, you can create product catalogs, handle orders, and set up taxes and shipping options. However, even if you don’t want these extra features and services, you should compare Mailchimp to other email marketing service providers.

3. Ask Questions While Looking For A Mailchimp Alternative

It’s easy to become overwhelmed by all the many options when evaluating email marketing services, especially if you’re new to the field. However, there are specific questions you may ask yourself to help you limit down your options:

3.1 What important characteristics does my company require?

Is a basic email tool sufficient, or would an ‘all-in-one’ solution with additional marketing skills be more beneficial? All-in-one solutions are a terrific approach to streamline your marketing processes, shrink your Martech stack, lower marketing costs, and also save time by moving between tools.

3.2 What types of emails will I send, and how often will I send them?

Will I be sending promotional, transactional, or both types of emails? Are transactional emails critical to your company’s success? If that’s the case, you’ll need to look into how a possible email service handles such communications and how much it’ll cost you.

3.3 How experienced am I as an email marketer?

Is a simple ‘get the job done’ tool sufficient, or do I want something more sophisticated? This is where you should evaluate your email marketing objectives and marketing talents. Many small firms are searching for efficiency, simplicity, and cost-effectiveness. If you fall into this group, the most basic email package would most certainly suffice. However, if you’re a seasoned marketer or work in the tech/dev field, you’ll most likely need a more advanced tool. Segmentation, advanced automation, and analytics capabilities will be more appealing to you.

4. Mailchimp FAQs

4.1 What made Mailchimp popular?

By introducing a new dimension to the old and outdated email marketing sector, Mailchimp positioned itself in a world of drab, gloomy business solutions.

It comes with great statistics, intriguing campaigns, robust automation, an easy-to-use platform, and a range of prebuilt templates for beginners. Many marketers continue to use Mailchimp.

For every company wanting to use email marketing, Mailchimp has become a critical difference. Mailchimp can assist you in developing a well-thought-out email marketing program with a high return on investment because of its strong brand awareness and capabilities.

Mailchimp, on the other hand, isn’t the most incredible email marketing solution available. It has several drawbacks that lead consumers to seek out Mailchimp alternatives.

4.2 What constitutes a good Mailchimp replacement?

So, what qualifies something as a decent Mailchimp replacement (for marketers, e-commerce, company owners, and personal use)? To begin with, some people are unhappy with their price plans, which are fairly stringent and can quickly grow your spending if you exceed the set quotas. Furthermore, Mailchimp’s free plans do not have all of the capabilities.

Other minor complaints include the lack of a personalized unsubscribe page and insufficient A/B testing reporting. It is about locating instruments that will perform just at a lower cost.

4.3 Is Mailchimp a Customer Relationship Management System (CRM)?

Yes, Mailchimp offers an integrated CRM system that allows marketers to collect, analyze, and understand customer data to optimize campaigns. However, interfaces are available for other well-known standalone CRM packages for individuals with more extensive CRM requirements.

4.4 Does Mailchimp comply with HIPAA?

No, that is not the case. Mailchimp does not comply with HIPAA regulations. The firm will not sign a Business Associate Agreement (BAA). According to Mailchimp’s terms and conditions, customers are responsible for adhering to rules such as HIPAA.

4.5 Is Mailchimp a free service?

Yes, Mailchimp offers a free plan with 2,000 contacts, 10,000 monthly sends, and a daily maximum of 2,000 contacts. However, you will only get access to a restricted set of functions. Furthermore, if you exceed the 2000 contact limit, you will be unable to send live email campaigns or test emails until you upgrade.

5. Conclusion

Test and try different alternatives. It’s the most effective method for locating your company’s best email service provider. To acquire a feel for the product, take free plans and free trials. You’ll immediately notice the distinctions and develop your preferences.

We hope this article has highlighted where Mailchimp alternatives can save you the most money.

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