Pipedrive vs Hubspot

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Growing your business is about so much more than just making money. It’s all in how you interact with customers and prospects, be it a phone call or email exchange- it can be tough to keep up! That’s why there are CRMs designed for different needs; some cover everything while others specialize by focusing only on certain aspects like outreach efforts within marketing campaigns (Pipedrive).

1. Pipedrive vs Hubspot

Pipedrive vs Hubspot

It’ll take time but eventually, these tools will help streamline processes across departments which means less clutter + happy employees who do better work because we’ve given them homes where knowledge dwells freely.

HubSpot CRM helps you manage relationships with all your customers, enhance business productivity and track customer resources. It also provides insights into how well-organized the data might be to grow more engaged leads which eventually turns them from just prospects into buyers.

This article will help you understand the nature and features of Pipedrive, along with what makes it stand out from other marketing automation software. We’ll also discuss why Hubspot is one company that focuses on customer success rather than just product sales like so many others do these days.

2. Main difference in a nutshell

  • Hubspot is a sales and marketing platform that was designed for teams, whereas Pipedrive has been tailored toward those who lead their own campaigns.
  • Hubspot’s built-in split testing functionality allows you to A/B test your emails, landing page and more. You can also use it for optimizing images with great results whereas Pipedrive doesn’t offer this feature.
  • Hubspot integrates with a much larger number of tools and services compared to Pipedrive.
  • Hubspot’s free plan is a great way to get started, in contrast, there isn’t any kind of demo/tryout period offered by Pipedrive.
  • Hubspot is a more expensive option than Pipedrive for paid plans.

3. User Interface

3.1 Hubspot

Hubspot User interface
Hubspot User Interface

Hubspot CRM is a fantastic system for managing sales funnels because it has all the necessary features to keep track of everything. From your contacts, leads, and opportunities through every part-processed step in between; HubSpot will provide you with an organized view of how well things are going according to plan or if there’s potential need elsewhere.

Hubspot makes it easier than ever to search through your entire customer base and find exactly what you need. With the new filters, you can sort deals by business owner names or amount closed, as well as the customer funnel stage.

The dashboards at HubSpot provide an excellent way for managing all aspects of your company’s activities from one simple interface.

You can view your salespeople’s progress on the dashboard before you advance to other system functions. You’ll be able to see which ones are outstanding performers and how they’re doing overall in comparison with others, too!


3.2 Pipedrive

Pipedrive user interface
Pipedrive User Interface

The founders of Pipedrive were aiming for an overly simplistic tool when they created it. As you can see from its history, the company has always prioritized user-friendliness and this trait is evident in how easy it is to navigate through all features on its dashboard.

The sales process has never been more accessible. With a minimalist layout and easy-to-use UI, this is one of the best interfaces for managing your pipeline management needs.

When you’re ready to take your sales pipelines from good, clean meat into something that’s entirely red-cooked, there are two ways of doing it. You can either begin by entering all the deals and ideas currently stored within Pipedrive’s system; or else freely tweak its default parameters to fit the business framework.

You’ll notice a rather interesting icon placed alongside each deal. It is intended to make it easy for you, giving an overview of the deal status. If the deal needs to be further nurtured, what stage it is in, and also any pending activities, followups, etc need to be done on them.

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Hubspot and Pipedrive are both easy-to-use marketing software suites. They come with clean, well-organized user interfaces that make navigating around these systems simple. They both offer easier navigation with straightforward options available right out-of-box so anyone who uses this platform should feel comfortable getting started quickly!

The dashboard is like a window into your sales pipeline that gives you complete control. The intuitive layout makes it easy for anyone to understand, and there are many different ways in which users can input information about deals or contacts they have reached out to.

We can say that when it comes to the user interface, both Hubspot and Pipedrive are at a tie.

4. Pipeline Management

4.1 Hubspot

Hubspot Pipeline Management

HubSpot, a company that specializes in customer relationship management and marketing automation tools has prioritized pipeline management by starting you off with your very own dashboard. Hubspot takes your sales process to the next level with one-click simplicity. No more diving into spreadsheets or juggling multiple emails, you can see at a glance how many deals are left in each deal type and who has been assigned what steps within them right from within HubSpot’s dashboard.

Let us understand what are deals in pipeline management. They are basically a great way to keep track of all the important information you need for your business. Quite simply put, they’re pipelines with opportunities for conversion and all the crucial information fields which include what stage it’s in, size, and any related companies or contracts that are relevant.

Customizing your pipeline structure is a simple and straightforward process. You can add, delete or edit deals at any time without technical expertise. When you’re ready to move a deal from one stage of the process, just click and drag it across your display. Otherwise allocating tasks for sales agents can be another way in which we push these deals forward.

Hubspot create deal
Hubspot Create Deal

Hubspot is a fantastic tool for large organizations that have numerous deals going on at once. It’ll keep track of your new business interactions and help you follow up with the most promising conversions, while also managing sales flow. The more information you have about your pipeline, the easier it will be to coordinate outreach efforts. You can keep an eye on monthly progress for each sales activity and see if there are any delays or discrepancies in between periods without having too much data placed before us at once which could confuse things even further.


4.2 Pipedrive

Pipedrive pipeline management
Pipedrive Pipeline Management

When compared to Hubspot, Pipedrive’s pipeline management system has more in common. The most obvious element is that both platforms use a shared layout methodology for organizing and coordinating functions across different tabs within their main windows- an organized visual structure that helps users stay on top of things without getting overwhelmed.

Hubspot and Pipedrive both use similar layouts for their pipelines. One major difference between the two companies is that HubSpot’s main window focuses more on coordinating team members while Pipedrive hones the idea of how many projects are being worked on at any given time with an organized visual structure near each project’s information such as due dates or tasks needing attention next.

The Pipeline framework is a flexible and user-friendly Sales Software that you can customize to your needs. It has no limits on team size or area of responsibility, meaning it’s perfect for companies with unique sales processes. You can make your sales activities and stages creative or simple, depending on what you need. You’ll also have the option to change their names if they don’t suitably represent that part of the process.

Pipedrive Sales Stage
Pipedrive Sales Stage

Pipedrive offers an in-depth statistics tool that not only keeps tabs on your pipeline but also provides critical metrics for analyzing the overall progress of sales processes. And if you want more data, there’s a powerful filtering system to scan through it all.

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Hubspot and Pipedrive both offer a similar feature set in their pipelines. They have an intuitive interface that displays all the elements visually on dashboards, as well they should since it’s what customers will be viewing when trying to navigate through your sales process.

Hubspot and Pipedrive are both customizable platforms that allow you to freely add deals, activities, or members of your team. You can also edit the already existing features with ease thanks in part to their extensive customization options including adding more stages if needed; all while tracking progress through numbers.

Again there is a tie, considering all things.

5. Email Integration

5.1 Hubspot


Hubspot Email Integration
Hubspot Email Integration

Hubspot offers an extensive library of email marketing templates that can be seamlessly integrated into your existing workflow. From Outlook, Office 365, G Suite, and, of course, Gmail you can embed them all. You’ll have access to emails for every stage in the buying process, from initial contact all through conversion and post-purchase follow-up.

Hubspot has tons of email marketing templates that you can access from your inbox. This is really convenient because it means never having to create the same message again.

To make sure your email is as successful and engaging, use HubSpot’s real-time data analytics to see which templates are performing best for you. You can view metrics like open rates on specific emails or attachments; how many times people click onto links in those messages compared with other types of interactions (such as opening an attachment); even what colors were used within each message.

Hubspot Email Template
Hubspot Email Template

The only thing better than a strong lead is many leads. With Hubspot’s new email outreach tool, you can easily share templates to help your sales agents communicate with customers in an optimum fashion and earn their business.

HubSpot’s email scheduling allows you to send your messages at the right time. After confirming the best possible times from metrics, simply select a pre-determined date/time in order for it to be automatically scheduled with Gmail’s calendar function.

Hubspot not only sends the email notifications but also tracks when recipients open them. You can be notified as soon as someone opens your message, which means there’s no need to worry about losing contact information from attendees like with other services.

Hubspot does not want you to waste your time on cold prospects, so they give us HubSpot’s way of helping with personalized follow-up emails. The system will automatically send out tailored messages in an effortless manner.


5.2 Pipedrive

Pipedrive allows you to build your own custom templates. The easy-to-follow instructions will guide through every step of the process and it grants access to pre-prepared designs in case someone doesn’t want/need to do anything themselves. Integrating with a variety of third-party email services is also not complicated. And that makes it possible to run your entire campaign without necessarily leaving Pipedrive.

Pipedrive Custom Template
Pipedrive Custom Template

With this new update, you can send emails straight to your leads and customers. You’ll also be able to sync everything with the email account so that activities are scheduled automatically or manually by date/time preferences–all in one place! Your signature is now customizable too; it will auto-generate based on what templates were used for different types of messages throughout their journey within our system (which gives us more data). As well as coordinating final message tracking at closure which has been improved greatly thanks to these updates.

Notifications let you know what your recipients are doing with the email immediately. They also allow for tracking actions, such as opening and downloading attachments – all in real-time! You can choose when to send responses; either right away or schedule them later on if necessary.

A smart feature is being able to respond back at any given moment instead of waiting until it’s delivered by default which allows people more control over their inboxes.

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Linking contacts with various deals based on their reactions is a great idea. But in case you’re unavailable, your team members can follow up on behalf of the company by the following protocol and sending emails through shared inboxes defaulted to public view—and that’s not permanent. You might want to block off some people from seeing what comes out if any response at all: just click “Private Mode” next time around when setting things right again so only those who need censored data will see it (or perhaps set up two different email addresses).

Another feature The Smart Email BCC of Pipedrive is ideal for users whose sales processes have not yet been fully integrated with emails. If they happen across an interesting message in any mailbox, all it takes are simple steps (forwarding) to add that contact’s information straight into your account.



Hubspot and Pipedrive each have a variety of features that can be used for automated email campaigns. While HubSpot offers more pre-made templates, both solutions provide decent customized options as well so you’re not limited when it comes to creating your own message designs.

Hubspot and Pipedrive are two of the best all-inclusive email marketing tools on this list. They both provide scheduling, sharing across team members as well as tracking emails sent from your account to see when they’ve been opened or acted upon in real-time.

HubSpot and Pipedrive both offer a similar emailing feature set, so it is no surprise that these two services end up with an identical score.

6. Pricing

6.1 Hubspot

HubSpot’s pricing plan comes in 2 packages – Product & Plans and Bundle.

Product & Plans: There are 5 integration categories into which the prices are divided, namely Sales, Marketing, Operations, CS, and CMS.


  • Starter: $45 per month.
  • Professional: $800 per month.
  • Enterprise: $3200 per month.


  • Starter: $45 per month.
  • Professional: $450 per month.
  • Enterprise: $1200 per month.
  • Customer Service
  • Starter: $45 per month.
  • Professional: $360 per month.
  • Enterprise: $1200 per month.


  • Starter – $23 per month.
  • Professional – $360 per month.
  • Enterprise – $1200 per month.


  • Starter: $45 per month.
  • Professional: $720 per month.


  • Starter: $45 per month.
  • Professional: $1600 per month.
  • Enterprise: $4000 per month.

Note: All the prices are annual.


6.2 Pipedrive

The company has 4 different plans that will suit any business’s needs and budget – there is surely something here just right.

  • Essential: $12.50 per user/month – organize sales pipelines and follow up with the leads.
  • Advanced: $24.90 per user/month – automation of repetitive processes
  • Professional: $49.90 per user/month – provides collaboration and communication options.
  • Enterprise: Custom pricing – A custom plan that requires contact with the sales team.


7. Conclusion

The article introduced HubSpot as well as Pipedrive with their different services tailored toward companies looking to improve certain aspects of sales processes. HubSpot’s CRM is capable of handling all aspects a business might need, but if you’re looking for something that has the most features and can grow with your company as it grows then Pipedrive may be perfect.

What’s your experience been like with Pipedrive vs HubSpot? We want to hear all about it.

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