Thinkific vs Teachable in September 2023

Thinkific vs teachable

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Students and instructors from many walks of life are increasingly turning to online learning. Thinkific vs. Teachable is two of the most popular platforms to earn money online by selling online courses.

According to data, the eLearning sector is expected to grow to a market value of $240 billion by 2023. Students find online learning appealing because of the ease of access, immediate access to world-class academic material, and the flexibility to learn at their speed.

Students from France, for example, can easily access online study materials from Oxford University in the United Kingdom.

They can also participate in digital classes taught by reputable Oxford teachers and communicate with them in real-time via online learning platforms.

If you want to start your online course website, you’ll need the most incredible platform possible. Thinkific and Teachable are two names that spring to mind. However, the issue remains: Which is the best?

Teachable and Thinkific are both hosted platforms for creating, marketing, and selling online courses. A Learning Management System is another name for them (LMS).

The bottom line is that even if you utilize one of these platforms, you won’t have to worry about using multiple plugins and extensions to turn your WordPress website into an LMS. They also have complete control over your course pricing and structure.

To do so, evaluate each platform’s characteristics to determine what you require before making your ultimate pick.

This guide compares Thinkific versus Teachable based on characteristics, price, revenue possibilities, and more to make your work easier.

Let’s get this party started.


This detailed comparison of Thinkific and Teachable will assist you in making an informed selection. Both online course platforms provide a reliable online platform. However, the ultimate verdict to choose one is subjective and dependent on your needs.

Thinkific, in my perspective, has a more significant number of features that can help you swiftly create and expand an online learning service. It should be the platform of choice for companies looking for a straightforward platform with a high level of reliability and security.

The free edition of Thinkific is a strong selling point for the online course platform since it allows users to test out its different features and capabilities.

Teachable also provides a solid online course platform. Its drag-and-drop builder is a strong selling point. However, it falls short in a few key areas, such as charging transaction fees and offering a tax calculator with limited capabilities.

To make sure you choose the best option, carefully weigh all of the features against your unique requirements.

1. Thinkific vs Teachable – Overview

1.1 Thinkific

Thinkific website

The Thinkific powers over 40,000-course authors and over 30 million online classes, enabling anyone to sell programs and membership sites in one convenient location.

Thinkific employs over 100 people and operates in more than 15 countries. This incredible platform has altered the way individuals study and earn through online channels because of its video and coursework learning capabilities.

A few prominent features of Thinkific are as follows:

  • Thinkific is simple to set up and gives you complete control over your content and client information.
  • They offer superb web design possibilities without requiring HTML or CSS knowledge. You have complete control over the webpage and course.
  • Their marketing and research tools can help you increase income and increase engagement.
  • Coding is not required for customization.
  • It supports a variety of multimedia content like videos, polls, debates, downloads, and Typeform.
  • Allows video material to be hosted on the website for free.
  • Using pre-built themes, you can quickly establish an online learning platform.
  • Email marketing solutions like Constant Contact, Mailchimp, and ActiveCampaign may help you start marketing emails and drip content.
Prominent Features of Thinkific
Prominent Features of Thinkific


1.2 Teachable

Teachable website

Teachable was created in 2014, and there are already 83,000 educators and 23 million learners on the platform. It is currently the world’s second-largest eLearning platform.

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Some of the prominent features of Teachable are:

  • Allows you to create a website rapidly using a drag-and-drop editor.
  • Provides analytics tools to help you evaluate your courses and measure your return on investment.
  • You may create landing pages that are geared for conversions and sales.
  • After the launch, they have advanced sales and marketing web pages to assist you.
  • If you have a WordPress website with a shortcode plugin, you can add a Thinkific buy button and proceed to checkout.
  • You can use OneDrive, Google Drive, and Dropbox to upload video, document, image, audio, and PDF files.
  • To quickly create an engaging and functional website, use a drag-and-drop builder.
  • The website was designed to be highly responsive to provide a multichannel user experience across computer, mobile, and smartphone devices.
  • Any team member can use the power editor to create highly customizable features.
  • Create new web pages with the most up-to-date courses using the page editor.
  • Make your website more available to international students by changing the language.
  • Improve your sales quickly by using conversion-optimized sales models.
Prominent Features of Teachable
Prominent Features of Teachable


2. Interactiveness and Flexibility

Teachable: When it concerns simplicity of use, versatility, and engagement, Teachable comes out on top. On the other side, Thinkific offers far more comprehensive quiz, survey, and assessment solutions, including randomized questions and native test solutions.

Thinkific: Thinkific earns extra marks for allowing you to import content from well-known course development tools like Adobe Captivate and Articulate Storyline.

3. Design of the website

Keep in mind the type of your course or school’s website when evaluating e-learning sites, defined by the themes and plugins and the degree to which you can customize them.

Teachable and Thinkific allow you to publish your courses on a professional site utilizing a free subdomain or your custom domain name with subscription plans.

The higher-priced options for each can be white-labeled with your personalized logo and branding. In any event, the technological components, such as reliability and upkeep, are taken care of by these platforms!

Creating new course
Creating new course

Even so, when it comes to website design, there is no such thing as a one-size-fits-all solution. Therefore, course-creation tools with the most significant possibilities are the most flexible. Unfortunately, Teachable does not feature on this list. The website of Teachable is based on a single theme.

However, you can customize your logo, background, colors, and font. Thinkific, on the other hand, features a site builder with a range of themes and designs to choose from. In this area, Thinkific has a distinct advantage.

4. Customizing

Customization in teachable
Customization in teachable

This distinction in Web site modification may also be found in Teachable vs. Thinkific’s page-building capabilities. While both platforms provide drag-and-drop page builders, Thinkific’s page designer has more local customization capabilities.

Teachable’s adaptability is severely limited. On the other hand, Teachable allows you to alter your pages using HTML/CSS coding, unlike Thinkific.

Final verdict: The conclusion is that when it comes to personalized branding and design versatility, Thinkific comes out on top.

5. Comparison of Course Development

Finally, both platforms enable you to create programs that go beyond the fundamentals.

The foundations include capabilities such as posting a wide range of multimedia content, designing courses, organizing them into modules, and building quizzes and examinations that determine whether or not students receive completion certificates.

Thinkific, unlike Teachable, allows you to create questionnaires and polls to conduct course assessments and collect feedback.

While both platforms offer full course tracking and statistics, the ability to get real-time feedback is beneficial for course enhancements and enhancements.

Teachable Dashboard
Teachable Dashboard
Thinkific Dashboard
Thinkific Dashboard

There’s also the issue of student interactions and interactivity to consider. Your course’s importance is decided not only by the content but also by its presentation. Students recall information more successfully when actively learning rather than simply receiving it.

Teachable has a tiny instructional design advantage. For example, you can create courses expressly for accepting or rejecting tasks and responsibilities.

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Finally, ease of navigation is crucial for building courses; you want the course design process to be as simple as possible.

Fortunately, you can drag and drop your stuff to upload and organize it on both platforms. On the other hand, Teachable has several navigational elements that make it more user-friendly.

For example, you can update a setting for many courses, such as the course end date, from a single Teachable page. On the other hand, you’ll just go into the admin of each course separately using Thinkific.

6. Comparison of Course Design

There are a few critical differences between Thinkific and Teachable regarding web design.

Teachable’s page builder used to feature more components and customizations than Thinkific, but today it’s the other way around: Thinkific’s customizing options are more comprehensive. If you know coding, you can personalize the modifications to your liking, putting all course designers on an same footing when it comes to customizing.

Teachable theme modification options are restricted, and most of the adjustments you may make are constrained to font and color changes within a theme.

Thinkific has a considerably broader theme collection to choose from. Teachable is the only platform that lets you make a blog, but it’s not nearly as impressive as one made with WordPress.

7. Pricing

Thinkific has a variety of pricing plans to suit your needs. You can acquire them for the following costs if you pay annually:

  • Basic Plan: $39 per month
  • Pro Plan: $79 per month
  • Premiere Plan: $399 per month

They also offer a $99/month Growth Plan, the same as the Pro plan when paid monthly. They are, nevertheless, slightly dissimilar.

You can add up to 100 students to your Growth plan membership. However, it will charge you $0.10 a month for each additional pupil.

Thinkific has a decent free plan that allows you to create one course and add an infinite number of students! The best thing is that none of Thinkific’s plans, whether free or premium, have a transaction cost.

Teachable has three types of pricing plans:

  • Basic Plan: Costs $29
  • Pro Plan: Costs $99
  • Business Plan: Costs $249

Teachable recently released a free option that allows you to create limitless courses and add an unlimited number of students. Although it has limited functionality, it offers the advantage of allowing you to enroll students in your course manually.

Each transaction, though, adds a ten percent commission and a one-dollar fee.

Final Verdict: Thinkific is undoubtedly the winner because it provides a free plan with no transaction fees.

8. User Interface

Thinkific Student Interface
Thinkific Student Interface

Thinkific: Even for beginners, the Thinkific course builder’s user interface is sleek, structured, and simple to use. Both the user and admin dashboards are always functional. As of now, Thinkific does not have a mobile application. However, it is still highly mobile-friendly. Students can use their mobile browsers to access their courses with ease.

Teachable: Teachable’s user interface is likewise straightforward and well-organized. Working on the learner dashboard was a rewarding experience; however, the admin dashboard is slow.

Teachable has a mobile app available for iOS users. It does, however, perform effectively on mobile browsers. The only issue I ran upon was that the code snippets and movies integrated into a lesson did not scale well.

Teachable Student Interface
Teachable Student Interface

Final Verdict: It is a tie between both the portals as the user interface is easy to use.

9. Video Hosting

Thinkific: Thinkific stores and saves all our uploaded movies on Wistia Hosting. It has seamless video playing and valuable features, including video quality, speed, audio, and the ability to set or disable captions.

Thinkific’s distinguishing feature is its Video Library, which archives all uploaded videos and allows you to reuse them in various lessons and courses.

The video repository also has an analytics function that tracks how well your videos are performing.

Thinkific Video hosting
Thinkific Video hosting

Teachable: Teachable also saves your posted videos on Wistia’s servers. It provides fast speeds and smooth video playing.

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Teachable Video Hosting
Teachable Video Hosting

Final Verdict: The winner is Thinkific, which has a video library with built-in video analytics.

10. Drip Content

Thinkific: You can drip your content in various ways with Thinkific. You can set a date for your lesson to be released or specify the number of days following the student’s enrollment/course start date for the lesson to be available.

The best aspect is arranging your sessions on your own time.

Thinkific drip content
Thinkific drip content

Teachable: Teachable allows you to set a date or a specific number of days to deliver your content. You can only provide courses in chapters, which can bother a few.

It means that the entire chapter would be available at once, which is inconvenient for skill-based classes that demand more time from the student!

Teachable drip content
Teachable drip content

Final Verdict: Thinkific is the winner for best drip content because it has a better and more customized drip scheduling feature.

11. Pricing options for Students

Thinkific: Thinkific has four different types of student pricing options:

  • Free
  • One time Payment Option
  • Monthly Payment Option
  • Subscription Option

Only Thinkific Pro offers monthly payment and subscription options.

Teachable: Teachable also has four types of student payment plans.

  • Free plan
  • One-time Purchase plan
  • Payment Plan
  • Subscription plan

These plans are included in the Basic plan, which is a massive benefit for selling your programs to a bigger audience.

Final verdict: Teachable wins since the Basic package includes all payment choices.

12. Marketing of Courses

One of the essential parts of an integrated modules launch is marketing. A clever marketing plan can help you increase enrollment in your course.

The main drawback is that Thinkific and Teachable demand that you sell the programs yourself. As a result, look for an online learning platform with all the features and resources you’ll need to operate a successful marketing strategy.

Both platforms come with a comprehensive range of marketing capabilities.


  • Thinkific allows you to use affiliate programs to reward affiliates for sharing your online courses with fast payouts.
  • You can keep track of them and motivate them with different commission rates that you set up. You can also quickly link with email providers to run highly targeted campaigns that reach the right individuals at the right time.
  • You may effortlessly integrate your site with over 1,000 additional marketing tools to conduct campaigns efficiently.
  • Advanced data tracking allows you to calibrate and optimize marketing campaigns in real-time.
  • Ad tracking and analytics are available through Facebook, Google AdWords, and remarketing campaigns.


  • You can easily track affiliate programs and pay affiliates if they sell your programs and digital products with built-in tools.
  • Create promotional offers by generating coupon codes to entice new users to join your e-learning platform or urge existing users to promote it.
  • Offer various pricing options, such as one-time fees, monthly payment plans, or bundled course offers.
  • Make use of their landing page generator to increase your sales.
  • Accept payments in over 130 different currencies in a matter of seconds. A single course allows you to collect payments in multiple currencies.
  • Integrate with popular marketing tools like Mixpanel, MailChimp, Infusionsoft, etc.
  • Conversion pixels can be easily added to your website to track the success of your marketing activities.

Final Verdict: Teachable has a more comprehensive marketing tool that you can use to create highly targeted and personalized marketing campaigns. Its marketing suite can handle more complicated marketing with greater simplicity and clarity.

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