Best Brand Monitoring Tools

Best Brand Monitoring Tools

Quick answer: The Best Brand Monitoring Tool in 2024 is Brand24!

Creating a new brand from scratch takes a lot of hard work, dedication, and sometimes, financial investments. However, the same applies to your already established brand. You need to take care of marketing, as well as how well your brand is doing among your clients.

Brand monitoring is exactly that. It’s a process of monitoring your brand’s reputation on social media sites, forums, and different portals. By doing so, you gain a greater understanding of your success status, but also things you need to improve to make your products better.

So, brand monitoring should be a crucial part of your entire business. But, admittedly, it’s very hard and tedious to do on your own. That’s why we have brand monitoring tools that will simplify this process and make it interesting and enjoyable.

The developers behind these tools understand that knowing your audience is key to success. Therefore, focusing on your users should be a priority, and knowing what they want is the major step. With the best brand monitoring tools, that’s going to be as easy as snapping your finger.

1. Best Brand Monitoring Tools 2024

So, this is the moment you’ve been waiting for. What are the best brand monitoring tools for your business? We cherry-picked 7 choices today and each of them is suitable for a particular business size/type.

Take a look below:

1.1 Brand24 (medium-sized and small businesses/brands) – from $49/mo

Brand24 brand monitoring tool

Brand24 is a highly regarded brand monitoring tool for several reasons, making it a valuable asset for businesses and brands seeking to track their online presence and reputation:

  1. Trusted by Major Brands: Its credibility is bolstered by the fact that it’s used by renowned companies like Intel and Twitch, as well as various universities. This widespread trust in the tool suggests its reliability and effectiveness.

  2. User-Friendly Interface: Brand24 is known for its ease of use, making it accessible even for newcomers to brand monitoring. This user-friendliness is crucial for businesses that may not have specialized expertise in digital marketing or online reputation management.

  3. Regular Updates and Innovations: The platform is continuously updated, ensuring that it remains at the forefront of brand monitoring technology. These updates often include new features and tools that can enhance the monitoring capabilities of businesses.

  4. Versatility in Brand Monitoring: Brand24 is suitable for brands of all sizes, from emerging startups to established corporations. It allows businesses to track social mentions and gauge engagement across various online platforms.

  5. Comprehensive Monitoring Features: The tool enables monitoring of key factors like hashtags, types of reviews, and social mentions. This comprehensive approach ensures that brands can get a holistic view of their online presence.

  6. Insightful Reporting: Brand24 generates automatic reports on different types of reviews (positive, negative, neutral), providing brands with valuable insights into public perception and areas for improvement.

  7. Extensive Metrics and Parameters: The tool tracks hundreds of important metrics, including mentions, search volume, and the context of brand mentions. This data is critical for understanding the brand’s reach and impact.

  8. Risk-Free Trial Period: The 14-day trial allows potential users to test Brand24 without financial commitment, giving them a chance to assess its suitability for their needs.

However, there are some limitations:

  • Limited Communication Tools: For larger brands, the lack of communication tools (except for integration with Slack) might be a drawback, as they may require more comprehensive communication features for team collaboration.

  • Cost Prohibitive for Smaller Brands: The pricing structure of Brand24 can be expensive for smaller businesses, potentially making it less accessible for those with limited budgets.

In summary, Brand24 is an excellent choice for businesses seeking a comprehensive and user-friendly brand monitoring tool, with its wide array of features and trusted reputation. While it’s an ideal fit for medium to large businesses, smaller brands might find the cost a bit prohibitive.

Brand24

1.2 Falcon (large and medium-sized brands) – from $108/mo

Falcon brand monitoring tool

Falcon has established itself as a prominent tool in the realm of brand monitoring, offering a comprehensive suite of features that are particularly beneficial for businesses seeking to keep a close eye on their brand’s presence and reputation online. Here’s a breakdown of why Falcon is highly regarded:

  1. Extensive Parameter Tracking: With the ability to track over 600 different parameters, including social media hashtags, Instagram analytics, and online conversations related to your business, Falcon provides an in-depth and broad scope of monitoring. This extensive tracking is crucial for businesses looking to fully understand their brand’s online impact and reach.

  2. Real-Time Monitoring and Multilingual Support: The tool offers real-time tracking and monitoring capabilities in several languages. This feature is particularly beneficial for brands aiming to expand into foreign markets, as it allows for a better understanding of international audiences and trends.

  3. Automatic Notifications for Reviews and Feedback: Falcon’s ability to automatically notify users of both positive and negative feedback or reviews enables businesses to respond swiftly to customer sentiments. This prompt response can be vital for reputation management and customer service.

  4. User-Friendly Interface: The platform is designed to be intuitive and easy to navigate, making it accessible to users of varying expertise levels. This ease of use is essential for efficient monitoring and data analysis.

  5. Use by Major Brands: The fact that large corporations like Toyota and McDonald’s use Falcon underscores its effectiveness and reliability as a monitoring tool. This kind of endorsement often indicates a high level of trust and satisfaction with the tool’s capabilities.

However, there are some considerations to keep in mind:

  • Cost: Falcon’s services start at a price point of just over $100 a month, which can be steep for smaller businesses or those with limited budgets for brand monitoring tools.
  • Mobile App Complexity: For mobile users, Falcon is split into three separate apps (Hub, Engage, and Quick Publish), each serving different functions. This segmentation can be confusing for new users and might complicate the user experience, especially for those who prefer a unified mobile application.

In summary, Falcon’s strength lies in its extensive tracking capabilities, real-time monitoring, user-friendly interface, and the trust it has garnered from major brands. While the cost and the complexity of its mobile apps may be potential drawbacks, its overall functionality and depth of features make it a compelling choice for businesses serious about comprehensive brand monitoring and analysis.

Falcon

1.3 SEMrush (great for online-based brands) – from $119/mo

SEMrush brand monitoring tool

SEMrush is considered an effective brand monitoring tool for several reasons:

  1. Comprehensive Monitoring Capabilities: SEMrush excels in monitoring various elements of an online brand. It can track every page, post, video, or image on a website, providing detailed insights into how different content performs. This level of detail is crucial for understanding and improving brand presence online.

  2. Wide Internet Coverage: Beyond just monitoring one’s own website, SEMrush has the capability to monitor other websites and domains across the internet. This feature is particularly useful for keeping tabs on how the brand is perceived in wider online communities, such as on review websites. Timely notifications about new reviews or mentions allow brands to respond promptly and manage their reputation effectively.

  3. Social Media Integration: The tool’s ability to monitor brand-related posts on popular social media platforms like Facebook, Instagram, and Twitter is a significant advantage. In the digital age, social media is a critical arena for brand presence, and SEMrush’s monitoring of these platforms can provide valuable insights into brand perception and engagement.

  4. SEO and Marketing Tools Integration: As a renowned SEO tool, SEMrush offers the added benefit of ensuring that brand promotions and social media posts are optimized for search engines. This dual functionality of brand monitoring and SEO optimization is a major draw for businesses looking to increase traffic and visibility.

  5. Detailed Website Analysis: The ability to analyze every aspect of a brand’s website, including multimedia content, gives businesses a comprehensive view of their online presence and areas for improvement.

  6. Automated Notifications and Alerts: The feature of automated notifications for reviews or brand mentions on various platforms enables businesses to stay updated in real-time, which is essential for timely and effective brand management.

  7. Trial Period: SEMrush offers a 7-day free trial, allowing potential users to test its features before committing to a subscription. This trial period is beneficial for users to gauge the tool’s effectiveness for their specific needs.

Cons:

  • Cost: SEMrush can be expensive, particularly for small brands or businesses with limited budgets. This cost factor might be a barrier for smaller entities looking to leverage its capabilities.
  • Learning Curve: The interface can be complex and may require some time to get used to. This learning curve could be a challenge for users who are not familiar with advanced SEO and monitoring tools.

In summary, SEMrush is a robust choice for brand monitoring due to its comprehensive monitoring capabilities, wide internet coverage, integration with social media, combined SEO and marketing tools, detailed website analysis, automated alerts, and a trial period. However, its cost and the complexity of its interface are factors that potential users need to consider.

SEMrush

1.4 Mention (enterprise and medium-sized brands) – from $29/mo

Mention brand monitoring tool

Mention stands out as a versatile and effective brand monitoring tool for several reasons, making it a particularly appealing choice for brands looking to monitor their online presence:

  1. Versatility and Comprehensive Coverage: Mention offers extensive monitoring capabilities, allowing brands to keep track of their online presence across millions of sources. This includes not only blogs and review websites but also extends to social media, newsletters, and even YouTube channels, ensuring a comprehensive overview of a brand’s online mentions.

  2. Real-time Monitoring and Automatic Reports: The ability to monitor in real-time and receive detailed automatic reports is invaluable for brands. This feature ensures that businesses stay updated with the latest reviews, feedback, and mentions, enabling them to respond promptly and effectively.

  3. Competitive Analysis Tools: Mention provides in-depth competitive analysis, which is crucial for brands looking to understand their position in the marketplace relative to their competitors. This feature helps in strategic planning and staying ahead of market trends.

  4. User-friendly Interface with Mobile Support: The platform’s user-friendly nature, combined with excellent mobile support, makes it accessible and convenient for users on the go. This ease of use is particularly beneficial for business professionals who need to monitor their brand remotely.

  5. Affordable Pricing and a Free Plan: Mention’s pricing structure is competitive, offering affordable options for larger brands. Moreover, the availability of a free plan is an attractive feature for startups or smaller businesses looking to explore brand monitoring without initial investment.

  6. Advanced Alerts and Custom Reports: The tool’s advanced alert system and the ability to generate custom reports based on predefined keywords and parameters allow for tailored monitoring that suits specific brand needs.

While there are some downsides, such as reportedly less reliable customer support and limitations in the cheapest (Solo) plan, the pros of Mention make it a strong contender in the brand monitoring tool space. Its comprehensive monitoring capabilities, competitive analysis tools, user-friendly design, and affordability make it particularly appealing to a wide range of businesses, from small startups to larger, established brands.

Mention

1.5 BrandMentions (suitable for all brand scales) – from $99/mo

BrandMentions brand monitoring tool

BrandMentions is highly regarded as a brand monitoring tool for several reasons:

  1. Comprehensive Online Monitoring: Since its inception in 2017, BrandMentions has developed robust capabilities for monitoring a brand’s presence online. It analyzes thousands of sources, including websites, social media platforms, blogs, and news sites, ensuring a thorough tracking of brand mentions and reviews.

  2. Social Media Monitoring: The platform excels in social media monitoring, a crucial aspect for contemporary businesses. It tracks reviews, mentions, and feedback across various social media platforms, providing a comprehensive view of the brand’s online reputation and presence.

  3. Automated Email Alerts: BrandMentions offers reliable automated alerts via email. This feature ensures that brands are immediately notified of any mentions, allowing for timely responses or actions.

  4. Competitor Analysis: The tool isn’t just limited to monitoring one’s own brand; it also allows for the analysis of competitors. This insight is invaluable for understanding market trends and identifying potential areas for improvement or differentiation.

  5. Flexibility for Different Brand Sizes: BrandMentions is designed to be flexible, catering to both small and large brands. Its scalability means that it can grow with the brand, offering services appropriate for different stages of business development.

  6. User-Friendly Interface: The platform boasts a comprehensive and aesthetically pleasing interface that works well on both desktop and mobile devices, enhancing the user experience.

However, there are some limitations:

  • Cost for Starter Brands: Starting at $99 a month, BrandMentions can be relatively expensive for smaller or starter brands. This pricing might be a barrier for businesses with limited budgets.

  • Email-Only Alerts: The platform sends alerts only through email, which might increase the risk of missing important notifications, especially if email is not regularly monitored.

In summary, BrandMentions stands out for its extensive monitoring capabilities, social media analysis, competitor insights, and user-friendly interface, making it a strong contender in the brand monitoring tool market. However, its pricing and email-only alert system could be potential drawbacks for some businesses, especially smaller or newly established ones.

BrandMentions

1.6 BuzzSumo (large and enterprise-level brands) – from $99/mo

BuzzSumo brand monitoring tool

BuzzSumo is a highly effective tool for brand monitoring for several key reasons:

  1. Comprehensive Monitoring Suite: BuzzSumo offers a robust set of monitoring tools. It enables real-time monitoring and alerts for brand mentions, keywords, and phrases related to your brand. This timely information allows brands to quickly respond to mentions, reviews, or discussions, which is crucial in managing public perception and engagement.

  2. Integration with Marketing Tools: As an online marketing tool, BuzzSumo’s integration of monitoring tools makes it a more versatile and powerful platform. This combination is particularly beneficial for brands looking to streamline their marketing and monitoring efforts in a single tool.

  3. Competitor and Market Tracking: BuzzSumo facilitates easy tracking of market trends and competitors. This feature is invaluable for understanding your brand’s position in the market, identifying new opportunities, and staying ahead of competitors.

  4. Social Media and Blog Monitoring: The ability to monitor various social media sites and blogs is a significant advantage. It enables brands to keep a pulse on what’s being said about them across a broad spectrum of online platforms, which is essential in today’s digital-centric world.

  5. Affordable with a Free Plan Option: Despite its comprehensive features, BuzzSumo is relatively affordable. It also offers a free plan, making it accessible to startups and smaller brands that might not have the budget for more expensive tools.

However, BuzzSumo does have some limitations:

  • Slightly Outdated Interface: Some users might find the interface a bit dated compared to other more modern tools. This could impact the user experience, particularly for those accustomed to sleeker interfaces.

  • Limited Features in Lower-Tier Plans: Notably, only the most expensive plan offers in-depth analyzers for platforms like Facebook and YouTube. This could be a limitation for brands focusing heavily on these platforms but not willing to invest in the top-tier plan.

In summary, BuzzSumo’s strengths in providing comprehensive, real-time monitoring and alerts, integrated marketing and monitoring tools, competitor and market tracking, social media and blog monitoring, and its affordability make it a strong choice for brand monitoring. Its few drawbacks, such as the slightly outdated interface and the distribution of features across different plans, are relatively minor when weighed against its overall capabilities.

BuzzSumo

1.7 HootSuite (small to large and enterprise-level businesses) – from $49/mo

HootSuite brand monitoring tool

HootSuite stands out as a valuable brand monitoring tool for several reasons, making it an appealing choice for businesses of all sizes:

  1. Focused on Social Media: In the contemporary marketing landscape, social media is crucial for brand visibility and engagement. HootSuite’s primary focus on social media platforms like Twitter and Facebook makes it an indispensable tool for brands looking to establish or enhance their online presence.

  2. Keyword and Brand Mention Tracking: The ability to track specific keywords and brand mentions is a significant feature of HootSuite. This capability allows brands to stay informed about how they are being discussed online, which is essential for managing brand reputation and responding to market trends.

  3. Real-Time Alerts: HootSuite offers real-time alerts for brand mentions and reviews. This feature is particularly valuable for managing public relations, as it enables brands to quickly respond to positive feedback, address negative reviews, and potentially avert crises.

  4. Accessibility for All Business Sizes: The tool is suitable for businesses of various scales, from large corporations to smaller enterprises. This versatility ensures that HootSuite can meet diverse marketing needs and budgets.

  5. User-Friendly Interface and Rich Features: Despite its range of sophisticated features, HootSuite maintains a simplistic and intuitive interface, making it accessible even for those who are not tech-savvy.

  6. Affordable Pricing: Starting at around $49, HootSuite is relatively affordable, especially considering its extensive functionalities. This pricing structure makes it accessible even for brands with limited budgets.

However, there are some limitations to consider:

  • Single User Limit on Cheapest Plan: The most basic plan is designed for individual users, which might be restrictive for teams or larger organizations.
  • Limited Support on Lower-Tier Plans: 24/7 support is only available with the more expensive plans, which could be a drawback for businesses that require constant assistance but have budget constraints.

In summary, HootSuite’s focus on social media monitoring, combined with its real-time alerts, user-friendly interface, and flexible pricing, makes it a strong contender in the realm of brand monitoring tools. Its ability to cater to both small and large businesses further adds to its appeal. However, the limitations on user access and support in lower-tier plans might require some businesses to consider their specific needs and resources before choosing HootSuite.

HootSuite

2. Why Should You Use Brand Monitoring Tools?

Brand monitoring is essential for every business or brand if you will. If you paid attention to our list of the best brand monitoring tools, you realized that they’re essential for many things. However, the most important one is the ability to see what other people online think of your brand.

Look at it as a way to obtain users’ feedback. And now, ask yourself – do I really need to know what people think of my brand?

ABSOLUTELY!

Here’s why it’s necessary to use brand monitoring tools:

  • Getting to know more about your brand’s target audience. By using a brand monitoring tool, you can see where your brand is mentioned the most and in which context. That way, you will find out which forums, blogs, and social media sites your audience is using so that you can target these places and cater to your potential buyers’ needs.
  • Finding out good (and bad) sides of your brand. Brand monitoring tools let you receive alerts of your brand’s reviews, both good and bad. Thanks to this revelation, you will know which parts of your business are doing well and which parts you need to consider improving.
  • Establishing new connections. With the best brand monitoring tools, you can see every brand mention online, including the ones from influencers. And if a particular influencer wants to get in touch with you, you can pay him/her to promote your brand on different social media sites.
  • Staying one step ahead of your competition. Certain tools we presented will allow you to monitor your competition’s success and performance. By learning from their mistakes, you can improve your brand accordingly and increase your revenue by fixing common drawbacks of brands in your field of work.

Needless to say, these are only some of the reasons why you might want to use brand monitoring tools. As you saw from the list, every tool has some unique features that make it great for different types of brands and businesses.

Because of that, you must carefully examine each tool before spending any money. Brand monitoring tools aren’t cheap and you don’t want any futile investments.

3. Brand Monitoring FAQ

3.1 What kind of info can I monitor with brand monitoring tools?

With the best brand monitoring tools we presented, you can monitor every aspect of your brand. One of them includes particular keywords. Simply put, you can type in certain keywords related to your brand and let the monitoring tool do the job for you.

That way, you can find out not only about brand mentions. Instead, you can see where is your brand mentioned, positive or negative reviews, and even when your competition mentions your brand.

Other factors that you can monitor include the performance of your competition and ongoing trends in the industry. Having this knowledge is crucial for progressing, moving forward, and keeping up with the actual trends to maximize your revenue.

Finally, the best monitoring tools let you look over social media sites. With the ability to monitor Twitter, Instagram, Facebook, or YouTube, you will know exactly when someone mentions your brand. And thus, this makes it easy to find an influencer for promoting your brand, which is a great marketing strategy for increasing traffic.

3.2 Are brand monitoring tools free?

Some of them are, but that’s rarely the case. On our list, a few brand monitoring tools will offer their free plans. However, if you decide to go this route, you will notice that some of the crucial features are lacking.

For instance, none of the free monitoring tools offer email alerts or real-time alerts. And if you think about it, owning a brand without having alerts of bad reviews and mentions isn’t the best idea.

Therefore, if you’re going to use this software, we strongly recommend using paid versions. But, for an average individual, they’re a bit expensive, as they cost around $40 for starter plans.

Should you decide to increase your brand, going for a more expensive plan is advisable, in which case, prices can skyrocket to more than $800 per month!

3.3 Is brand monitoring necessary for my business?

Yes, brand monitoring IS necessary for a business to succeed. Now, you can do brand monitoring without these tools, but in today’s day and age, doing it efficiently is impossible.

Besides, it would take much more resources than simply going for a brand monitoring tool. And with a brand monitoring tool, you severely simplify the process and make it more efficient. That way, you open more space for improvements and a new audience.

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